PLAN No. 551. MADE AD. SOLICITING PAY
A young man from Chicago, who had been connected for several years with the advertising department of one of the city’s big dailies, was obliged to go west on account of failing health, and decided to locate in a northwestern city of about 100,000 population.
Here he found a number of weekly publications, all more or less lacking in advertising patronage, and, being an expert in that line, he saw an opportunity to build up a good business for himself, while adding greatly to the revenues of those struggling periodicals.
He therefore interviewed the publishers, and made them the following proposition: That he would secure advertisements for them, up to a certain amount, at the regular rate of commission, and all in excess of that amount of advertising should belong to him.
The publishers were glad to make this arrangement, as it meant at least twice as much business as they ever had before, so he went to work and soon had doubled the advertising in each of the papers. It was then an easy matter to obtain still more, for his own exclusive benefit, and his net earnings the first year were over $5,000.
He also secured ads. for special publications, with the understanding that after enough had been obtained to pay the cost of the ads. the balance should all be his.