PLAN No. 565. AN ADVERTISING SCHOOL
An advertisement writer in a western city, who had made a good success in that work, having enrolled practically all the leading merchants of his city in his list of patrons, decided to establish an advertising school, in order to teach others the art or profession in which he had become so proficient.
He therefore advertised in the papers of his own and surrounding cities, offering a thorough course of instruction in the designing and writing of advertisements, which instructions would be sent by mail upon receipt of $10, and many replies were received.
He accordingly prepared and had printed in attractive and comprehensive form a series of five brief lectures, as follows:
“General Instructions”; “The Study of Type”; “Measurements and Lay-Out”; “Building the Ad”; “Proof-Reading”; with instructions and examples relating to each, which made it easy to understand and apply, and proved a great aid to those who wished to make ad. writing a life business.
He received many letters expressing deep gratitude for the assistance thus afforded aspiring publicity specialists. This work yielded him a revenue of over $2,000 a year.