PLAN No. 581. PURE FRUIT PRESERVES AND JELLIES
The following ad. inserted just once in a Sunday paper published in a Michigan city, brought a near-by farmer’s wife so many orders that she was kept busy for months in filling them by parcel post, and brought her a profit of nearly $1,000.
Encouraged by her success, she enlarged her scope of operations the next season, and every season since then, until she is now in good circumstances. Here are the ads. which brought the business:
“Pure Fruit Preserves—
“Guaranteed made from fresh picked fruit ripened on the branch and pure cane sugar in clean utensils made by clean people, in a clean kitchen, and free from adulterations and preservatives of any kind.
“All the delicious flavor of fresh fruit preserved by home recipes.”
“Pure Fruit Jellies—
“Put up on the farm, by a farmer’s wife, from the best old-fashioned recipes, from fresh picked fruit and pure cane sugar, and free of all adulterations, artificial coloring matter or artificial preservatives. Absolutely delicious and wholesome jellies cheaper than you can buy them in town and better than you can put them up yourself because you can’t get fresh fruit in town like I can just off the branch. Made in clean utensils, in a clean kitchen, by clean, healthy people. Don’t poison yourself with factory-made jellies, compounded of chemicals and dyes and sold as fruit jellies. My jellies taste of the fresh fruit, because they are made of fresh, ripe and wholesome fruit. Write to me for my special offer and try these delicious jellies for yourself. Sent in small and large quantities to suit you.”
While most of her neighbors were allowing their fruit to rot on the ground, because they couldn’t find a market for them, this woman always had a good market for her products.