What Men in the Trade Should Know
A good general education is essential for a show-card writer who expects to be more than merely a mechanical maker of words and letters. Those who become expert in the art need a knowledge of designing and an originality in composing effective phrases, such as can not be resisted even by those who read the cards casually.
A practical knowledge of the geometric construction of letters is fundamental, for though simple lettering may be largely mechanical work, skill must not be confined to the utilization of mechanical means alone.
A knowledge of color is an advantage to those who make sign cards. Color combinations and contrasts play an important part in producing attractive cards. As card writers are confronted by all sorts of combinations of words in inscriptions, it is necessary for them to know letter forms; to understand novelty in designing, arrangement, and artistic embellishment; and to exercise taste in harmonizing colors, so as to produce cards that will be not only neat and attractive but at the same time legible.