THE END
The Beacon Biographies
Edited by M. A. DeWOLFE HOWE
A Series of short biographies of eminent Americans, the aim of which is to furnish brief, readable, and authentic accounts by competent writers of the lives of those Americans whose personalities have impressed themselves most deeply on the character and history of their country.
Louis Agassiz, by Alice Bache Gould
John James Audubon, by John Burroughs
Edwin Booth, by Charles Townsend Copeland
Phillips Brooks, by M. A. DeWolfe Howe
John Brown, by Joseph Edgar Chamberlin
Aaron Burr, by Henry Childs Merwin
James Fenimore Cooper, by W. B. Shubrick Clymer
Stephen Decatur, by Cyrus Townsend Brady
Frederick Douglass, by Charles W. Chesnutt
Ralph Waldo Emerson, by Frank B. Sanborn
David G. Farragut, by James Barnes
John Fiske, by Thomas Sergeant Perry
Benjamin Franklin, by Lindsay Swift
Ulysses S. Grant, by Owen Wister
Alexander Hamilton, by James Schouler
James Russell Lowell, by Edward E. Hale, Jr.
Samuel Finley Breese Morse By John Trowbridge
Thomas Paine, by Ellery Sedgwick
Edgar Allan Poe, by John Macy
George Washington, by Worthington C. Ford
Daniel Webster, by Norman Hapgood
Walt Whitman, by Isaac Hull Platt
John Greenleaf Whittier, by Richard Burton
Nathaniel Hawthorne, by Mrs. James T. Fields
Father Hecker, by Henry D. Sedgwick, Jr.
Sam Houston, by Sarah Barnwell Elliott
Stonewall Jackson, by Carl Hovey
Thomas Jefferson, by Thomas E. Watson
Robert E. Lee, by William P. Trent
Abraham Lincoln, by Brand Whitlock
Henry Wadsworth Longfellow By George Rice Carpenter
With a photogravure frontispiece. Each volume has a chronology of the salient features of the life of its subject, and a critical bibliography giving the student the best references for further research. Sold separately.
Business
The Psychology of Advertising
The Theory and Practice of Advertising
By WALTER DILL SCOTT
Practical books based on facts, painstakingly ascertained and suggestively compared. "The Psychology of Advertising" and "The Theory and Practice of Advertising" together form a well-rounded treatment of the whole subject, a standard set for every man with anything to make known to the public. The author is Director of the Bureau of Salesmanship Research, Carnegie Institute of Technology, Director of the psychological laboratory of Northwestern University, and President of the National Association of Advertising Teachers. He has written many other important books, including "The Psychology of Public Speaking," "Influencing Men in Business," and "Increasing Human Efficiency in Business."
Professor Scott's books "will be found of value both by the psychologist and the advertiser, and of unique interest to the general public that reads advertisements."—Forum.
"Ought to be in the hands of everyone who cares whether or not his advertising brings returns."—Bankers' Magazine.
Cookery
Over 2000 Recipes Completely Indexed Illustrated
OFFICIAL LECTURER United States Food Administration
The Literary Digest says:
Of all the books that have been published which treat of the culinary art, few have came so near to presenting a complete survey of the subject as Mrs. Allen's. If evidence were needed to prove that cookery is so much of a practical art as to have become a noble science, Mrs. Allen has supplied it. There are more than two thousand recipes in this book! No reader need be an epicure to enjoy the practical information that is garnered here. The burden of the author's message is, "Let every mother realize that she holds in her hands the health of the family and the welfare and the progress of her husband ... and she will lay a foundation ... that will make possible glorious home partnership and splendid health for the generations that are to be."
In times of Hooverized economy, such a volume will find a welcome, because the author strips from her subject all the camouflage with which scientists and pseudoscientists have invested in. The mystery of the calory, that causes the average housewife to throw up her hands, is tersely solved. The tyro may learn how to prepare the simplest dish or the most elaborate. The woman who wants to know what to do and how to do it will find the book a master-key to the subject of which it treats.
Drama
Play-Making
A Manual of Craftsmanship
By WILLIAM ARCHER
"I make bold to say," says Brander Matthews, Professor of Dramatic Literature in Columbia University, "that Mr. Archer's is the best book that has yet been written in our language, or in any other, on the art and science of play-making. A score of serried tomes on this scheme stand side by side on my shelves, French and German, American and British; and in no one of them do I discern the clearness, the comprehensiveness, the insight, and the understanding that I find in Mr. Archer's illuminating pages.
"He tells the ardent aspirant how to choose his themes; how to master the difficult art of exposition—that is, how to make his first act clear; how to arouse curiosity for what is to follow; how to hang up the interrogation mark of expectancy; how to combine, as he goes on, tension and suspension; how to preserve probability and to achieve logic for construction; how to attain climax and to avoid anti-climax; and how to bring his play to a close."
Educational
The Land We Live In
The Book of Conservation
By OVERTON W. PRICE
With an Introduction by
GIFFORD PINCHOT
"This book will have a very wide distribution, not only in libraries, but also in the schools."
Robert P. Bass
(Former Governor of New Hampshire,
and President of the American Forestry Association)
"It is the best primer on general conservation for older people that I have ever seen, and the good it will do will be measured only by the circulation it receives."
J. B. White
(President of the National Conservation Congress)
"I wish it were possible to have the volume made a text book for every public school."
William Edward Coffin
(Vice-President and Chairman of the Committee on
Game Protective Legislation and Preserves,
Camp Fire Club of America)
With 136 illustrations selected from 50,000 photographs