QUESTIONS
1. What purpose in the works of mankind is served by design?
2. In what manner does design influence man’s handiwork?
3. What is design?
4. What is “a design”?
5. What is the difference between beauty and fitness to purpose?
6. What are the elements of design?
7. What relationship has a printer to a sculptor, an architect, a painter, a decorative designer?
8. How does the printed page limit its design?
9. What is the difference between a printed picture and a printed design based upon that picture?
10. Why are pictures unsuitable to decorate a printed page?
11. What are the materials of design?
12. Analyze a well-designed typographical ornament into the materials which compose it.
13. When the materials of design are put to use, what conditions must be satisfied in their arrangement?
14. What is harmony?
15. What is balance?
16. What is proportion?
17. What is rhythm?
18. How may the foregoing qualities be demonstrated?
19. What shapes should be used in combination?
20. What further relationship should they have?
21. On a type page 20 picas wide by 30 picas deep would a panel 18 picas wide by 8 picas deep be proper? What, if anything, would be preferable?
22. Would a rule line 6 points wide be suitable to surround a mass of 18 point Caslon old style caps? Why?
23. If the printed page is to be other than black and white, what further consideration of harmony is involved?
24. What must we consider in related areas with respect to their size or measure?
25. What relationship of sizes is often most interesting?
26. Place a single line on a cover page in a desirable position.
27. Is the eye always to be trusted in the judgment of space relationships?
28. Should mathematical measurements or the effect upon the eye be the guiding factor in arrangement? Why?
29. What is the effect of the surrounding edge or border upon the masses of a design?
30. How should the masses in a design be arranged with respect to the surrounding edge?
31. What mathematical principles influence this arrangement?
32. How is equality in the halves of a printed page sometimes desirable and sometimes not?
33. When there is no equality in the halves of a design, what condition exists and what principles must guide such an arrangement?
34. What is ornament?
35. What qualities may ornament possess? Define them.
36. In what periods of design does each quality appear most pronouncedly?
37. How is ornament related to nature? To inventiveness or ingenuity?
38. How is ornament related to mathematics?
39. What are the important divisions of mathematical ornament?
40. What happens when an ornament is developed from a natural source?
41. What is the source called?
42. What periods of design have most affected printing? Why?
43. Explain how each of the above periods influences modern typography.
44. What should be the typographer’s attitude toward the activities of designers of every age and period?
45. What has been the effect of mechanical development in printing upon typographic design?
46. Name some of the modern men whose work is of interest to the typographer.