Of the Sellers of Race Cards and Lists.
This trade is not carried on in town; but at the neighbouring races of Epsom and Ascot Heath, and, though less numerously, at Goodwood, it is pursued by persons concerned in the street paper-trade of London.
At Epsom I may state that the race-card sale is in the hands of two classes (the paper or sheet-lists sale being carried on by the same parties)—viz. those who confine themselves to “working” the races, and those who only resort to such work occasionally. The first-mentioned sellers usually live in the country, and the second in town.
Between these two classes, there is rather a strong distinction. The country race-card sellers are not unfrequently “sporting characters.” The town professor of the same calling feels little interest in the intrigues or great “events” of the turf. Of the country traders in this line some act also as touters, or touts; they are for the most part men, who having been in some capacity or other, connected with racing or with race-horses, and having fallen from their position or lost their employment, resort to the selling of race-cards as one means of a livelihood, and to touting, or watching race-horses, and reporting anything concerning them to those interested, as another means. These men, I am assured, usually “make a book” (a record and calculation of their bets) with grooms, or such gentlemen’s servants, as will bet with them, and sometimes one with another.
The most notorious of the race-card selling fraternity is known as Captain Carrot. He is the successor, I am told, of Gentleman Jerry, who was killed some time back at Goodwood races—having been run over. Gentleman Jerry’s attire, twenty-five to thirty-five years ago, was an exaggeration of what was then accounted a gentleman’s style. He wore a light snuff-coloured coat, a “washing” waistcoat of any colour, cloth trowsers, usually the same colour as his coat, and a white, or yellow white, and ample cravat of many folds. His successor wears a military uniform, always with a scarlet coat, Hessian boots, an old umbrella, and a tin eye-glass. Upon the card-sellers, however, who confine their traffic to races, I need not dwell, but proceed to the metropolitan dealers, who are often patterers when in town.
It is common, for the smarter traders in these cards to be liberal of titles, especially to those whom they address on the race-ground. “This is the sort of style, sir,” said one race-card-seller to me, “and it tells best with cockneys from their shops. ‘Ah, my lord. I hope your lordship’s well. I’ve backed your horse, my lord. He’ll win, he’ll win. Card, my lord, correct card, only 6d. I’ll drink your lordship’s health after the race.’ Perhaps this here ‘my lord,’ may be a barber, you see, sir, and never had so much as a donkey in his life, and he forks out a bob; but before he can get his change, there always is somebody or other to call for a man like me from a little distance, so I’m forced to run off and cry, ‘Coming, sir, coming. Coming, your honour, coming.’”
The mass of these sellers, however, content themselves with the customary cry: “Here’s Dorling’s Correct Card of the Races.—Names, weights, and colours of the Riders.—Length of Bridle, and Weight of Saddle.”
One intelligent man computed that there were 500 men, women, and children, of all descriptions of street-callings, who on a “Derby day” left London for Epsom. Another considered that there could not be fewer than 600, at the very lowest calculation. Of these, I am informed, the female sellers may number something short of a twentieth part from London, while a twelfth of the whole number of regular street-sellers attending the races vend at the races cards. But card-selling is often a cloak, for the females—and especially those connected with men who depend solely on the races—vend improper publications (usually at 6d.), making the sale of cards or lists a pretext for the more profitable traffic.
If a man sell from ten to twelve dozen cards on the “Derby day,” it is accounted “a good day;” and so is the sale of three-fourths of that quantity on the Oaks day. On the other, or “off” days, 2s. is an average earning.
The cards are all bought of Mr. Dorling, the printer, at 2s. 6d. a dozen. The price asked is always 6d. each. “But those fourpenny bits,” said one card-seller, “is the ruination of every thing. And now that they say that the threepenny bits is coming in more, things will be wuss and wuss.” The lists vary from 1s. 6d. to 2s. 6d. the dozen, according to size. To clear 10s. and 8s. on the two great days is accounted “tidy doings,” but that is earned only by those who devote themselves to the sale of the race-cards, which all the sellers do not. Some, for instance, are ballad-singers, who sell cards immediately before a race comes off, as at that time they could obtain no auditory for their melodies. Ascot-heath races, I am told, are rather better for the card seller than Epsom, as “there’s more of the nobs there,” and fewer of the London vendors of cards. The sale of the “lists” is less than one-eighth that of the sale of cards. They are chiefly “return lists,” (lists with a specification of the winning horses, &c., “returned” as they acquitted themselves in each race), and are sold in the evening, or immediately after the conclusion of the “sport,” for the purpose of being posted or kept.
Of the Street-sellers of Gelatine, of Engraved, and of Playing Cards, &c.
There are yet other cards, the sale of which is carried on in the streets; of these, the principal traffic has lately been in “gelatines” (gelatine cards). Those in the greatest demand contain representations of the Crystal Palace, the outlines of the structure being given in gold delineation on the deep purple, or mulberry, of the smooth and shining gelatine. These cards are sold in blank envelopes, for the convenience of posting them as a present to a country friend; or of keeping them unsoiled, if they are retained as a memento of a visit to so memorable a building. The principal sale was on Sunday mornings, in Hyde Park, and to the visitors who employed that day to enjoy the sight of the “palace.” But on the second Sunday in February—as well as my informant could recollect, for almost all street-traders will tell you, if not in the same words as one patterer used, that their recollections are “not worth an old button without a neck”—the police “put down” the sale of these Exhibition cards in the Park, as well as that of cakes, tarts, gingerbread, and such like dainties. This was a bitter disappointment to a host of street-sellers, who looked forward very sanguinely to the profits they might realise when the Great Exhibition was in full operation, and augured ill to their prospects from this interference. I am inclined to think, that, on this occasion, the feelings of animosity entertained by the card-sellers towards the police and the authorities were even bitterer than I have described as affecting the costermongers. “Why,” said one man, “when I couldn’t be let sell my cards, I thrust my hands into my empty pockets, and went among the crowd near the Great Exhibition place to look about me. There was plenty of ladies and gentlemen—say about 12 o’clock at Sunday noon, and as many as could be. Plenty of ’em had nice paper bags of biscuits, or cakes, that, of course, they’d bought that morning at a pastrycook’s, and they handed ’em to their party. Some had newspapers they was reading—about the Exhibition, I dare say—papers which was bought, and, perhaps, was printed that very blessed morning; but for us to offer to earn a crust then—oh, it’s agen the law. In course it is.”
Some of the gelatine cards contain pieces of poetry, in letters of gold, always—at least, I could hear of no exceptions—of a religious or sentimental character. “A Hymn,” “The Child’s Prayer,” “The Christian’s Hope,” “To Eliza,” “To a Daisy,” “Forget-me-not,” and “Affection’s Tribute,” were among the titles. Some contained love-verses, and might be used for valentines, and some a sentimental song.
In the open-air sale, nearly all the traffic was in “Exhibition gelatines,” and the great bulk were sold in and near Hyde Park. For two or three months, from as soon as the glass palace had been sufficiently elevated to command public attention, there were daily, I am told, 20 persons selling those cards in the Park and its vicinity, and more than twice that number on Sundays. One man told me, that, on one fine bright Sunday, the sale being principally in the morning, he had sold 10 dozen, with a profit of about 5s. On week-days three dozen was a good sale; but on wet, cold, or foggy days, none at all could be disposed of. If, therefore, we take as an average the sale of two dozen daily per each individual, and three dozen on a Sunday, we find that 180l. was expended on street-sold “gelatines.” The price to the retailer is 5d. a dozen, with 1d. or 1¼d. for a dozen of the larger-sized envelopes, so leaving the usual profit—cent. per cent. The sellers were not a distinct class, but in the hands of the less enterprising of the paper-workers or patterers. The “poetry gelatines” were hardly offered at all in the streets, except by a few women and children, with whom it was a pretext for begging.
Of “engraved” Exhibition-cards, sold under similar circumstances, there might be one third as many sold as of the gelatines, or an expenditure of 60l.
The sale of playing-cards is only for a brief interval. It is most brisk for a couple of weeks before Christmas, and is hardly ever attempted in any season but the winter. The price varies from 1d. to 6d., but very rarely 6d.; and seldom more than 3d. the pack. The sellers for the most part announce their wares as “New cards. New playing-cards. Two-pence a pack.” This subjects the sellers (the cards being unstamped) to a penalty of 10l., a matter of which the street-traders know and care nothing; but there is no penalty on the sale of second-hand cards. The best of the cards are generally sold by the street-sellers to the landlords of the public-houses and beer-shops where the customers are fond of a “hand at cribbage,” a “cut-in at whist,” or a “game at all fours,” or “all fives.” A man whose business led him to public-houses told me that for some years he had not observed any other games to be played there, but he had heard an old tailor say that in his youth, fifty years ago, “put” was a common public-house game. The cheaper cards are frequently imperfect packs. If there be the full number of fifty-two, some perhaps are duplicates, and others are consequently wanting. If there be an ace of spades, it is unaccompanied by those flourishes which in the duly stamped cards set off the announcement, “Duty, One Shilling;” and sometimes a blank card supplies its place. The smaller shop-keepers usually prefer to sell playing-cards with a piece cut off each corner, so as to give them the character of being second-hand; but the street-sellers prefer vending them without this precaution. The cards—which are made up from the waste and spoiled cards of the makers—are bought chiefly, by the retailers, at the “swag shops.”
Playing cards are more frequently sold with other articles—such as almanacks—than otherwise. From the information I obtained, it appears that if twenty dozen packs of cards are sold daily for fourteen days, it is about the quantity, but rather within it. The calculation was formed on the supposition that there might be twenty street playing-card sellers, each disposing (allowing for the hinderances of bad weather, &c.), of one dozen packs daily. Taking the average price at 3d. a pack, we find an outlay of 42l. The sale used to be far more considerable and at higher prices, and was “often a good spec. on a country round.”
There is still another description of cards sold in the streets of London; viz., conversation-cards; but the quantity disposed of is so trifling as to require no special comment.