MELONS, HONEY AND FLAVORING EXTRACTS.
It would be interesting to know how many million dollars American farmers earn every year by raising melons. The Rocky Ford district in Colorado alone ships about 1,500 carloads of cantaloupes, and these are but a drop in the bucket. Nobody would dream of buying melons for food; their commercial value is entirely a matter of Flavor. And in proportion as the Flavor was improved has the raising of melons become more profitable. Time was when the old-fashioned "mushmelon" was tolerated; but compared with the choice varieties of cantaloupes now in the market it was but one remove from the pumpkin. Many insipid melons still find their way into our markets, but gradually they will be eliminated; and the sooner this is done, the better it will be for the dealer's purse as well as the consumer's palate.
The manufacturer who advertises that "there is only one way to make a cigarette permanently popular and that is to make it permanently good," knew what he was talking about. In that respect there is no difference between cigarettes and foodstuffs. Read what is said on this point in Farmers' Bulletin 193: "An explanation of the popularity of the Rocky Ford melons is that they are well graded and usually uniform in quality. As Mr. Blinn explains, the Rocky Ford cantaloupe is a product of years of systematic selection, and it requires the same methods to maintain its excellence as were employed in its development. Without care in selection of seed, the natural tendency to vary will soon cause a good strain of Rocky Ford melons to revert to an undesirable type."
Sweet as honey are the best cantaloupes; yet how different! The sweetness in them is the same, for there is only one kind of sweet in the world. What makes them differ is the Flavor. Were it not for its Flavor, there would be no honey in the market, for sugar is a much cheaper sweet. Thanks to its Flavor, honey is worth to the beekeepers of the United States $20,000,000 a year. New York State alone has 30,000 beekeepers, and it is said that "even when eggs sell at 50 cents a dozen the hen stands below the bee as a payer of dividends." And bees need no expensive feed; one man says he has not fed his in twenty years.
Twenty millions a year is a goodly sum, yet it is a mere fraction of what honey will yield when its merits for diverse uses are more generally understood. There are many varieties of it, their Flavor depending on the fragrance of the flowers from which the bees collect them—clover, linden, sage, horsemint, buckwheat, magnolia, etc., but all are agreeable to most persons. American children would hail with delight the Swiss custom of eating honey with their bread and butter, and it would do them good, for honey is one of the most wholesome sweets—much more than most of the candies the boys and girls buy. It is nutritious, too, a tablespoonful having the same food value as an egg. But beware of adulterations!
Some of the best cakes and confections are made of or with honey. Girls often make their own fudge—why not all their candies? The manufacturers would still prosper even if one-half the girls should take to making their own sweets; some of these men are millionaires; and what made them so is the fact that they realized the Commercial Value of Flavors. The sale of plain, unflavored sugar is also profitable, but the percentage of gain is not nearly so great as in the case of candy.
Flavoring extracts have been called an American specialty; for while they are used considerably by foreign cooks and bakers, ours are much more addicted to their use. The most popular of all the flavoring extracts is vanilla; its home is Mexico, and we take nearly all the vanilla beans harvested there; but that does not cover the demand. Many firms get rich by making imitation vanilla and other flavors. Some of these are strong medicines. The safest place to eat vanilla ice cream is at home where you know it is made of the deliciously fragrant bean and not of coal tar products.
Most appetizing, also, is caramel, or burnt sugar, for flavoring desserts. Liqueurs are used, and nuts, but most desirable and wholesome of all are the flavors made of fruit. Think of the commercial value of these fruit flavors—natural or artificial—to thousands of druggists whenever the weather creates a demand for soda water!