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Just as an unfair sample, set to catch
The heedless customer, mil sell the batch.
I believe I have given the exact force of the original, though the metaphor there is from a gang of slaves, where the best-looking is placed in front to carry off the rest. This interpretation, which the phrase "ducere familiam" seems to place beyond doubt, is as old as Torrentius: but the commentators in general reject or ignore it.