Ideals
NO INSTITUTION ever amounted to anything until some man or group of men back of it established an Ideal and set out to attain it. The realization of any Ideal, or the success of any business which is struggling toward an Ideal, requires conviction. Skepticism, cynicism and pessimism never made a dollar for anyone.
H.B.C. has an Ideal and that is to serve. Too often, indeed, this is said by business firms in a trite, meaningless, parrot-fashion way; but not so with the Hudson’s Bay Company.
With the Company, to serve means to satisfy. Real satisfaction results only from high quality merchandise and high standards of business dealing. The honor of H.B.C. is bound up with these, because the Company established them as Ideals centuries ago.