We Must Have Confidence
By G. SALTER
Unless the general manager has confidence in the merchandise manager and his buyers–
Unless the buyers have confidence in the sales force–
Unless the sales force have confidence in the merchandise they are selling–
We cannot hope to have the confidence of our customers.
The whole H.B.C. merchandising system is built on confidence. The merchandise we buy and sell must be of that same quality as the Old Hudson’s Bay Company have sold and traded for the past two hundred and fifty years. Confidence in the Old Company for quality of merchandise and for fair dealing with those we sell to and those we buy from must be maintained at all cost.
