3. SOCIETY FOR THE SUPPRESSION OF CELEBRITIES
"Mankind's available stock of admiration is not large enough for all the demands made upon it," wrote Professor Bain, with the one flash of humour I have noticed in his big treatises. If, as Wordsworth contends,
We live by Admiration, Hope, and Love,
a certain number of objects of admiration is indispensable. But the surplusage of celebrities in this age is simply overwhelming. Celebrity is cheap to-day. You may arrive at it by a million avenues. It is almost impossible to keep your name out of the papers. Culture is so catholic that celebrities who in the old days would have been monopolised by esoteric cliques are common property. The paleographer and the coleopterist claim a share of our admiration equally with the serpentine dancer and the record-breaking cyclist, and the judicious editor prints their "interviews" at equal length. We have an impartial acquaintance with the tastes and views of cardinals and comic singers; and the future of the papacy is given almost as much space as Little Tich's talent for water-colour, and his fondness for the 'cello and his baby. Moreover, that coil of cable which makes the whole world kin has burdened us with the celebrities of the universe. When to these are added the celebrities of the past, of every period, country, and variety, the brain reels. Too many cooks spoil the broth, and too many celebrities numb our faculty of wonder. The vivid feeling that is possible when heroes are few fades into a faint reflection of emotion. The celebrity's name calls up not admiration, but only a shadowy consciousness that admiration is due. We never pause to get the emotion. I am afraid the first proceeding of the society will have to be the suppression of the illustrated weeklies, which manufacture celebrities artificially to fill up their pages, and, in order to have pretty pictures, give every actress that makes a little hit a prominence which Shakespeare did not deserve. If there is no celebrity of the week it is necessary to create one, is the editorial motto. If a man is a celebrity you interview him, and if you interview him he is a celebrity.
You will not believe me (though I don't care a double-blank domino if you don't, for it is true) when I tell you that an opposition society already exists—a society for the manufacture of celebrities. Self-puffery has always gone on in a sporadic fashion, most people sending their own puffs to the papers, and rolling their own logs, on the principle that if you want a thing done well you must do it yourself. But the idea of the society is the organisation of self-puffery. It is done through an association which undertakes (for a fee) to insert anything you choose to send it about yourself in a hundred native papers, and a hundred Colonial, Indian, and American papers, as well as to get special articles written thereon, and to organise press receptions, luncheons, journeys, dinners, etc., etc. O tempora! O mores! What an exposure of the lower journalism! Oh the crush of celebrities there will be when the society has been at work a few years!