Business as Usual
Our men had just had their papers from home, and have noted, among other things, that “Business as Usual” is the motto of patriotic shopkeepers. In hard fighting the Wiltshires, holding an exposed position, ran out of ammunition, and had to suspend firing until a party brought fresh supplies across the open under a heavy fire. Then the wag of the regiment, a Cockney, produced a biscuit tin with “Business as Usual” crudely printed on it, and set it up before the trenches as a hint to the Germans that the fight could now be resumed on more equal terms. Finally the tin had to be taken in because it was proving such a good target for the German riflemen, but the joker was struck twice in rescuing it: A Private of the Wiltshire Regiment.