‘To the Public.
‘It is with very great regret that the Proprietors of this Paper, in Common with those of other Newspapers, find themselves obliged to increase the daily price of it One Halfpenny, a measure which they have been forced to adopt in consequence of the Tax laid by the Minister on Paper, during the present Session of Parliament, and which took place on the 5th instant.
‘While the Bill was still pending, we not only stated in our Newspaper, but the Minister was himself informed by a Committee of Proprietors, that the new Duty would be so extremely oppressive as to amount to a necessity of raising the price, which it was not only their earnest Wish, but also their Interest, to avoid. The Bill, however, passed, after a long consideration and delay occasioned by the great doubts that were entertained of its efficacy. We wish a still longer time had been taken to consider it; for we entertain the same opinion as formerly, that the late Duty on Paper will not be productive to the Revenue, while it is extremely injurious to a particular class of Individuals, whose property was very heavily taxed before.
‘In fact, it amounts either to a Prohibition of printing a Newspaper at the present price, or obliges the Proprietors to advance it. There is no option left; the price of Paper is now so high that the Proprietors have no longer an interest to render their sale extensive, as far as regards the profits of a large circulation. The more they sell at the present price, the more they will lose; to us alone the Advance on Paper will make a difference of £1,200 sterling per Annum more than it formerly cost us—a sum which the Public must be convinced neither can, nor ought to be afforded by any Property of the limited nature of a Newspaper, the profits on the sale of which are precisely as follows: