The art of decorating dry goods windows and interiors

by L. Frank Baum

JANUARY SALES.

During the month of January certain lines of goods are pushed to the front and “sales” inaugurated to induce customers to purchase liberally. The holidays being over, and the demand for fancy goods and notions comparatively small, staples and necessary articles are alone capable of interesting the public.

White goods, linens, cottons and muslin underwear are in natural demand during the month of January. Perhaps, were the choice left to the housewife, she might prefer to purchase these lines a little later in the season. But when she notes the “special sales” inaugurated by all prominent houses, she wisely decides to take advantage of the opportunity and lay in a stock of goods for the coming months.

Linen sales are always expected in January, and when the holiday windows come out the linen windows usually go in. In smaller towns the sales do not commence until about January 15, and are continued for two or three weeks.