SIMPLICITY.
There is nothing more “fetching” in a window than the simple artistic arrangement of a few attractive goods. Simplicity has been urged by almost every writer upon window trimming, yet it is generally disregarded. More err in crowding a window than in displaying insufficient goods.
A good background, throwing out a few articles that are good values or distinct novelties, may be relied upon to arrest the attention of the passing shopper. It is poor policy to display expensive and inexpensive merchandise in the same window, or to exhibit what is called a “mixed” window. A crowded window bewilders the beholder, and while he may admire the general arrangement and wealth of color, no one item will sufficiently attract him to induce him to enter the store, or will impress his mind so far that he will recollect it when occasion arises to purchase. The most successful show windows are those where a few goods are well displayed.
It is bad advertising to display too many lines in one window. The most effective window usually contains but one line of goods. Dress goods never show to advantage when mixed with other articles, and silks and calicos, in the same window, each detract from the other.
Special windows always win more attention, and are more easily trimmed and more quickly changed when they have served their purpose.