THE MERCHANT’S DUTY.
is to provide for his window display on an elaborate scale. No notion of false economy should be allowed to interfere with the attractiveness of his displays. He must remember that his trimmer has the brains and skill to create beautiful effects, but is powerless without the material to work with.
To be economical—let us speak plainly, and say stingy—in supplying your decorator with material will lose you more trade than you can afford to spare. If your competitor’s display is better than yours the reason will probably be that he has been more liberal than you in providing proper material for display. You can’t afford to allow any one to outdo you in window display in these days preceding the holidays, when most of the shoppers depend upon the windows to guide them in purchasing.