CONTENTS

PAGE
Introduction: The Cinema-Educator[ 9]
I. Historical[ 21]
The genesis of the film.—Present and future.
II. Educational[26]
The cinematograph in the schools.—The filmas teacher.—Some educational films.—Historytaught by film.—The developmentof the British Colonies.—Political propaganda.—Thefilm in American schools.—Instructingthe deaf mute.—In mentalhospitals.—Medical students.
III. Libraries and Literature[50]
School, Library and cinema.—Film collections.—Preservationof the film.—Libraryof films in Berlin.—Advertising the publiclibrary.—“Publicity” films.—The book.—Filmas mental ally.—Filmed literature.
IV. Social[ 76]
The Cinema Commission.—Film censorship.—Juvenilecrime.—Morality tests.—The“White Scourge” problem.—Churchesand the cinema.—The film and the savage.—Co-operativecinemas.
V. Commercial Advertising[96]
Advertising by the film.—Sales by the film.
VI. Production[ 101]
The failure and success of the film.—Cinemaeccentricities: blunders and inaccuracies.—Naturalcolour films.—Talking films.—Paperfilms.
VII. Conclusion[ 121]

THE FILM

I
HISTORICAL

The rise and development of the cinematograph during the last few years has been truly phenomenal.