PROFESSIONAL PAPERS.
“This timely volume has for its motto: ‘We often refer to the Public Library Movement. Let us therefore MOVE.’ Mr. Briscoe designs the book to furnish suggestions to his readers, most of whom must be half convinced of the necessity for this propaganda which is here so stoutly advocated. The stimulating powers of this work should be great; every activity of the ordinary man furnishes an excuse for reminding him that there is a book in the public library about it. The volume is dedicated to the President of the Library Association, who says: ‘I have no doubt at all that the book will fill a very useful function in the work of public libraries.’ We also learn that French libraries are preparing for a public discussion of the book, a very gratifying tribute to its ‘stimulating’ properties.”—Library Association Record.
“The comprehensive title of this book by the fertile and vigorous chief librarian of Nottingham is almost sufficiently descriptive of its contents. For many years past Mr. Briscoe has advocated advertisement on a bold and persistent scale, and in his book proceeds to show us methods of locomotion which I believe will be suggestive to most librarians. As a fervent believer in the necessity for wide and persistent advertising for libraries, I recommend this book to my fellow-librarians. They ought to read it.”—The Library World.
“We are convinced that in advertising is to be found the future success of public libraries. Nowhere are libraries used as they should be and in very few places their value and uses appreciated as they might be. Mr. Briscoe has dealt with one of the two classes of library advertising, and has dealt with it in a practical manner. The book is full of hints and suggestions for the librarian, who must necessarily be his own publicity agent. We heartily congratulate Mr. Briscoe on what he has done....”—The Librarian.
“LIBRARY ADVERTISING,” Grafton & Co., 7s. 6d.
TRANSCRIBER’S NOTES:
Obvious typographical errors have been corrected.
Inconsistencies in hyphenation have been standardized.
Archaic or variant spelling has been retained.