EARLY MUSIC AND MUSIC HOUSES. MUSICAL INSTRUMENT MAKERS. OLD-TIME SINGERS
EFORE our time the beginnings of music were comparatively insignificant. These we can divide into four heads, as follows:
1. The music of the Indians.
2. The Mission music of the padres.
3. The Spanish and Mexican music.
4. The music of the miners.
These epochs have no bearing upon the music of today. Even the beginnings in 1850 and 1851 were of the most primitive sort. As early as 1849 in the then village of San Francisco, music was given by traveling companies from all parts of the globe, lured here by the song of gold. As the priests built the missions and gathered the people into the churches, they sang the songs of the Church, such as the Gregorian chants. Their scores were written on sheets of parchment, some of them exist today and can be seen in the Bancroft collection of California music.
Most of the miners were men who sang songs which were not of the highest order, and they showed no great proficiency as singers, but if they were not singers they were good listeners, and occasionally a strolling violin player would arrive in the camp and he was given the closest attention and rewarded always with an ounce of gold, which had the value of $16. He was extended full hospitality and shared their grub (as the miners called their food in the camp in early days.)
Many of these quaint songs were composed by the miners in their camps, and later we had men like the well known singer, Sam Booth. The titles were unique as well as the sentiment, and fitted the time and place in the early years. With the advent of women the guitars and banjos were employed in the dance halls and fandangoes of the Mexican men and women, who were the only women in the state when we arrived. There is much romance coupled with as much stern reality in building up the music of our state. The golden city was little better than trails over the wind-swept sand hills, our beautiful bay was covered with craft of all nations, lured here by the story of gold and deserted by crews who joined the masses of humanity of all nations and creeds ashore, infected with the delirium of the gold fever. They thought little of music that was stable. There were a few practical business men among them who looked farther than the mere hunting of gold.
Having been so closely identified with the earliest music and musicians I have undertaken to give you an exact recital of facts in my long association and in the performance of this pleasant art, which is a beautiful memory in my long years of experience. In this work I have been assisted by diaries, programmes and notes from the musicians of my time. It will give me gratification and reward for my work if I can present an historical account from the small beginnings of 1851 to the colossal and substantial basis upon which the music houses stand today. The pioneer men in the business had many struggles and obstacles to overcome. The early fires swept away the beginnings several times, but like the fabled Phoenix they steadily arose from the ashes of their disappointments to begin again with renewed energy and strength of purpose.
I think I can safely say that the music house of Joseph Atwill & Company on Washington street was the first which dealt exclusively in musical instruments. Atwill did not import largely but bought of Mr. A. Kohler who dealt in musical instruments, notions, fancy goods and toys. Mr. Atwill in 1860 sold out to Matthias Gray, a former clerk of his, and he and William Herwig in 1862 opened at 613 Clay street. After a short time Mr. Herwig, who was a clarionet player, dropped out. Gray's business prospered rapidly, being aided by the acquisition of the Steinway piano agency. Gray's music store was the headquarters for many years of all visiting artists and it may be claimed that it was the first devoted entirely to the music art. Later two of Gray's clerks, Charles McCurrie and Julius Weber, established a favorite home for the music business and during some years were on Post street near Kearny street and later on Kearny street between Sutter and Bush streets. In the meantime Gray removed to Kearny street next to the White House. At this location McCurrie and Weber rejoined Gray and the business was again moved to larger quarters on Post street and included under its roof a large second story salesroom, that was easily converted into a recital room and was designated Steinway Hall. A very tempting offer from the then young dry goods firm of O'Connor, Moffatt & Co. induced Gray to give up his lease and move a block further out Post street. Just prior to this the business was incorporated and known as the "Matthias Gray Co." Later Mr. Gray passed away, and still later the business was terminated. The immense stock of music was purchased "for a song" by Oliver Ditson Co. During its existence Gray did an extensive publishing business and became a member of the Music Board of Trade, which then controlled prices, etc.
Charles H. McCurrie and Julius Weber were so thoroughly identified with music as an art for many years that a word about their present activities may be of interest. Mr. McCurrie went into Eastern piano factories and interested himself in the technical makeup of pianos and the art of tuning and returning settled and still lives in Alameda, Calif., where he has written several successful operettas and collections of songs for children. Selections from the latter are in daily use in the public schools, although not written for that purpose. The Rival Queens and The Marsh King are also two successful cantatas, the Quest of Truth being his latest work of that nature. Mr. Julius Weber joined the faculty of piano teachers at Mills College and remained there until recently, the demands upon his time by pupils at his residence in Berkeley having compelled him reluctantly to resign. He is still successfully teaching and is identified with the best musical advancement in our college city.
Kohler and Chase were established in 1850, starting as a toy and notion shop and selling musical instruments. They were not wholly in the music business until about 1853 or 54. Mr. Kohler imported nothing but French and German upright pianos at that time. In 1860 they were fully established as a regular music house, on Clay street and afterwards moved to Post street. The same year A. Kohler opened a large wholesale house on Sansome street. The first grand pianos were imported by them about 1859. They came from Europe and arrived on board ship just in time to be exhibited at the first Mechanic's Fair, held in a building put up for that purpose on Montgomery street. At that time Montgomery street toward Market street consisted mostly of vacant lots. Kohler & Chase's music house has been one of the most successful during all these years of changes which have come during all these years. They had nothing but successful advancement until our great earthquake demolished the entire city and they suffered as did other music houses, but at the present time of writing they are housed in a most magnificent building of their own on O'Farrell street and Bagley place, built especially for them, and ten stories in height. They occupy the entire building. It is the largest and most complete music house in the West and an acknowledged musical center.
When the Matthias Gray Company went out of business Mr. McCurrie selected from the shelves the music and books for the store of Wm. B. Frisbee & Company, opened in the old Masonic Temple, Montgomery street near Market. With Mr. Frisbee was the late H.M. Bosworth, a leading organist and critic, Bohemian, etc. Later the firm became Frisbee & Scott. Gustave A. Scott, now dead, was a well known and successful music teacher and for many years organist of Calvary Church on Bush street, and later at the corner of Geary and Powell streets. He was also organist for the synagogue on Mason and Geary, Rabbi Bettelheim, pastor, and accompanist for the early Handel & Haydn Society on California and Dupont streets, where we occupied Dr. Lacey's church with Mr. Oliver as business director and a brother of Judge Shafter as one of the musical committee of the society which numbered 500 fine singers. Later the business of Frisbee & Scott was transferred to the southwest corner of Kearny and Sutter streets. Changing hands again the business was taken over by A.A. Rosenberg, another music teacher, and finally became known as the firm of Sherman & Hyde, Mr. Sherman having been in the employ of A.A. Rosenberg. After several years, Sherman & Hyde became known as Sherman, Clay & Company, who have been doing a successful business, occupying at the present time a fine building which has been erected since the earthquake. They are one of the leading music houses. Since the earthquake the senior member, Major C.C. Clay, has passed away. The business is now incorporated and among the officials are Mr. Fred Sherman, son of L.S. Sherman, and Mr. Phillip Clay, son of the late Major Clay. Mr. Leander Sherman, one of the founders of the firm, is still living and continues in the business as in former years. The firm also owns its own building in Oakland at the corner of Fourteenth and Clay streets, built since the earthquake, one of the finest structures in the business center of Oakland.
Since music was so much a part of the life of the earlier days it may not be amiss to mention the names of a few great specialists of that time. There were the Zechs, Jacob and Fred, manufacturers and repairers. Many examples of the former's work still exist. Jacob was encouraged by the late Wm. C. Ralston and built many grand pianos for the old Palace Hotel and other places. Both the Zechs have passed away but their descendants are in the front rank as musical artists, teachers and composers. A celebrated artist in his line was Urban, the violin repairer. Phaff, the flute and clarinet man was another. Others were Senor Nojica, maker of guitars, harps in the Italian quarter of Kearny street, Charles Morrill, of banjos, Tall Dan Delaney, drummer at Maguire's Theater (who wouldn't learn a note of music and played as he pleased) who repaired drums, and C.C. Keene, maker of accordeons, in former days much played, Professor Wm. T. Ferrer, the guitarist, lately deceased, came here in early days from Mexico with his family and made a place for himself as a guitar and mandolin teacher. His family were all talented, Annita Ferrer was a beautiful soprano singer and sang in concert and church. She occupied the place as soloist in Calvary Church for a while when the choir was composed of Harry Gates, tenor, Fred Borneman, bass, M.R. Blake, contralto, G.A. Scott, organist. Prof. Ferrer was not a commonplace performer, but played operatic selections of his own arrangement for the guitar that no one else attempted as far as I can recollect. He had a severe time in the beginning as prices for lessons were so low, and he had all he could do to keep the wolf from the door. We gave him several benefits which were greatly appreciated. One night we crowded the old Mercantile Hall with his admirers. The singers and players were Mrs. Hall McAllister, Mrs. Marriner-Campbell, Clara Tippits, Amphion Quartette, Mrs. M.R. Blake, Sig. Mancusie, Wunderlich, J. Stadfeldt, Harry Hunt, accompanist. I shall always remember that night. The dear professor thanked us with broken speech, tears filling his eyes. He said the excellent program was a surprise and one of the greatest pleasures he had in California. He was made doubly glad by a well-filled purse of a thousand dollars, the receipts of the concert. This act on our part made him our perpetual friend until he died. He lived long enough to see his prices increased fourfold, which enabled him in his later years to live in apparent comfort. We were glad of it for everybody liked Prof. M.W. Ferrer. He passed to his rest several years ago.
Among the earlier piano dealers were Badger & Lindenberger, who handled the Chickering pianos and also did a wholesale clothing business (a strange combination) at Battery and Merchant streets. After several years they were succeeded by the surviving partner, Wm. G. Badger, who continued the business until his death, after which it was disposed of by his heirs. Mr. Badger was a faithful worker in the Sabbath schools and took a deep interest to promote good music among the young. Some time in 1874 he produced the cantata of Esther, with Madam Anna Bishop, queen, W.C. Campbell, king, Vernon Lincoln, Hamen, Mrs. M.R. Blake, Hamen's wife. The old Platt's hall was packed to its fullest capacity. The cantata was given to the unbounded delight of Mr. Badger, and the audience cheered us all to the utmost. Enthusiasm was at the highest pitch and encomiums of praise were showered upon us. Those were halcyon days for fine singers. We had no lack of voices to call upon at all times.
Among the earliest music stores was that of an aged Italian named Salvator Rosa. He occupied half of a store on Montgomery street, near Market, and was a genial, quiet old gentleman, who spoke very little English. His stock was principally selections from Italian operas, of which he knew every note. Both American and Italian artists loved to visit the old fellow and sun themselves in his doorway. Rosa moved later to Sacramento street and continued in the field and was followed by Rasche Bros., in turn by J.T. Bowers, a brother-in-law of the Rasche brothers. After Bowers, the business was conducted by Chas. S. Eaton, and then after some years faded from sight. Also established in the music literature business at one time in Clay street, was Schubert & Co.'s branch New York house, succeeded by the Ruppell Bros., their managers, who later gave up the business. Blackman & Davis, Southerners, tried the business for a while, being among the first to occupy a store in the original Phelan Building. Another off-shoot of Gray's was John Broder, who commenced work as a little boy. He is now in ripe manhood conducting a similar business in the Byron Mauzy building on Post street where he is still successfully conducting the work he chose when a boy.
Engaged in the earlier years of the music business was Woodworth, Allover & Co. Here the founder of the present firm of Benj. Curtaz & Son was employed. Woodworth, Allover & Co. dealt mostly in imported French pianos and harmoniums. They were succeeded by Woodworth, Schell & Co. and with them was connected Mr. Curtaz, who later was in the firm of Hemme & Long. Woodworth, Schell & Co. after several years discontinued. A.L. Bancroft & Co. for a few years also engaged in the music business on Market street but later retired. A. Waldteufel was a late comer from San Jose and sold Blethner pianos. His chief clerk was the late well known Julius Oettl, a fine teacher of the piano and an encyclopedia of musical knowledge. Later he was in the music department of the branch house in Oakland of Kohler, Chase & Co. with whom he was connected until sickness prevented his continuing in the business any longer. He died several years ago, mourned by many friends he had made in his long career of music in the state. S.H. Long, a music teacher from Marysville, after handling the Chickering piano for a while at the corner of Montgomery and Post streets was joined by August Hemme and for several years they manufactured the Hemme & Long pianos. They are both deceased and the business was continued for a while by Mr. E. Caswell and Mr. Curtaz but finally was wound up.
The well known firm of the Zeno Mauvais Music Co. was established in 1877 at 420 Twelfth street, Oakland, under the name of its founder, Zeno Mauvais. In 1882 it was deemed best to locate in San Francisco and at 749 Market street the stock and sign was first shown to the people on that side of the bay. Two years later the business had so increased as to make a removal to more commodious quarters an absolute necessity. 769 Market street was secured and with the increased facilities for carrying stock and attending to the wants of patrons the business was soon in a fair way to eclipse in volume its oldest competitors. Mr. Mauvais saw early in his musical career that the public demanded more "up-to-date methods" in the way of "bargains" "right prices" and "square dealing" than had been offered before, and he began to put into operation the policy of "quick sales and small profits" which was characteristic of the house during its entire existence and brought to it an ever increasing trade. One of the special features was the handling of enormous quantities of the 50-cent folios and the 10-cent editions of popular issues. These were bought in carload lots and sent out to nearly every quarter of the globe. Pianos and musical goods of all descriptions were included in the lines carried by the firm, whose well known policy of discounting its bills enabled it to secure very desirable agencies and lowest prices on all purchases. In June, 1890, the house sustained an irreparable loss by the death of its founder, Zeno Mauvais, who passed away after a very brief illness. Devotion to business and a never ceasing expenditure of energy and vital force was the cause of this man's withdrawal from the activity of an hitherto busy life, during which he made and kept many friends. The incorporation of the firm under the name of the Zeno Mauvais Co. was the next change made in the affairs of this house. Mrs. Mae Mauvais was elected president and during the next five years her brother, R.L. Eames, occupied the position of manager. At this time a change being deemed expedient, Mr. H.S. Stedman, who had been connected with the house since 1883, was elected as manager and secretary, continuing as such until the conflagration of 1906 destroyed the entire stock together with all the books of the concern.
Under the new management the firm renewed its effort to expand and took the two upper floors of the building in addition to the one previously occupied. A very successful feature was the division of the lower floor into rooms for the display and sale of different kinds of small goods, each having a room of its own. This was a new thing on the coast and was fully appreciated by the large number of patrons who took advantage of the opportunity to try instruments in comparative seclusion. In 1904 the largest holder of stock, Mr. Roy Mauvais, who was actively engaged in looking after the interests of the firm desired to concentrate his energies in furthering other lines of business in which he had engaged, and found more congenial. At this time an offer from the Wiley B. Allen Co. to purchase the entire stock of pianos, organs and piano players was accepted, and in accordance with the conditions of the sale the stock of small goods, sheet music and books was moved to 933 Market street, in the room adjoining the piano warerooms of the Allen Company and there handled under the name of the Zeno Mauvais Music Co. until the fire of April, 1906, obliterated all traces of it. It was not considered advisable by the stockholders to re-establish the business after this unfortunate occurrence and so one of the best and most favorably known music houses of the Pacific Coast ceased to exist.
I will close my chapter with the story of the Zeno Mauvais Company. My story deals only with early history, for it would not be possible for me to give any accurate account of the business except from 1851 to 1877. I moved away from San Francisco twice and as my work was upon different lines, I got out of touch. My music was confined to the churches and concert halls and teaching in music and art and other branches of industrial development for the young of our growing city. I am indebted to my good musical friends of earlier days for much of this knowledge.
When my earlier co-workers in music heard that I was to write about our early days they were all interested and entered into the proposition with unabated enthusiasm and not one has refused to give me information to make this volume a souvenir of the days when we began as factors in the development of music from the small beginnings of 1850 to the solid foundations of today.