MARKETING HONEY
The best honey market is the home market as I have said. You may have to work up a demand in your neighbourhood and there are many ways to do this which ingenious boys and girls will devise. Most of us, if we can afford to use honey at all, know it only as a "spread" for hot biscuits or griddle cakes. But not every one knows that honey is a very much more wholesome sweet than cane sugar. Many people cannot eat sugar at all, but find honey does not cause indigestion. If you could persuade your neighbours to buy your honey for their children instead of candy, "all-day-suckers" coloured with cheap dyes, and sirups made of nobody knows what, you would be doing something worth while.
Honey is used in cooking too, in many ways. Get your mother or sister interested in trying some receipts in which honey takes the place of sugar. If you make a success of this you can get other people to making honey cakes, thus creating a demand for your product.
One enterprising chap made a great success by first going from house to house and giving away samples of his honey. He also left a self-addressed postal card with prices and order blank printed on one side, and nine out of ten of the people he called on sent orders. It seemed a pity to waste a good postal card and everybody likes to help a bright boy along; and beside they wanted the honey! It might be well to have a little pamphlet telling about your honey and of the many uses it may be put to, with a receipt for honey cake, perhaps. You will get a reputation, if you try, for pure products, neat packages and courteous dealings. As your output increases from year to year your market will grow, until you, like the boy we mentioned at the beginning of this chapter, have a business worth at least a thousand dollars.