CHRISTMAS MAGIC

ALL THROUGH THE HOUSE
FOR ALL YOUR GIFTS

using “Scotch” brand tapes and “Sasheen” brand ribbon

“Scotch” brand Cellophane Tape leads to Christmas Magic

Fascinating peeking ... the clever, deceptively easy gift wraps possible when you team everyday objects with “Scotch” brand Cellophane Tape. It “sticks like crazy”!

Your handiest Christmas helper. In 25¢ and 39¢ dispensers, 59¢ large economy-size roll.

Front row, left to right:

GIFT WRAP GROOMING. Package beauty begins when “Scotch” Cellophane Tape holds paper securely in place.

STAY-PRETTY WRAP. It still looks pretty when box is opened. Just cover lid and base separately. Cut paper to cover lid, plus 1 inch extra on each side. Fold edges inside lid and fasten with tape (a). Cover base same as lid. Idea shown: Arrange thin paper strips in “x’s” on table. Press lengths of tape over “x’s” to pick them up and tape to box.

PICTURAMA. Child’s play. Use magazine scenes for gift paper. For larger boxes, tape two or more pictures together.

SPARKLING SYMMETRY. Lovely! Wrap 3 loops of tape, sticky side out, around a length of cardboard; space evenly (b). Place on box and press down loops; slip out cardboard (c). Repeat, alternating direction of loops on package. Sprinkle with glitter for the finishing touch.

Back row, left to right:

CHECKERBOARD. Imaginative! Tape down equal-sized squares of construction paper to gift wrap. Make small loops of tape, sticky side out (d) and place on box. Press wrapped Christmas candies to tape loops.

MONEY TREE. Attach new pennies to gift wrap with tape loops (d above) in rows as shown. For extra glamor between pennies, fold back ends on lengths of tape (e) and press, sticky side out, to box. Sprinkle with glitter.

SNOWFLAKE DAZZLER. So sparkly! Cut 2 snowflake shapes from gift wrap paper. Use first for package center; cut second into four equal parts for corners (f). Back up openings with cellophane tape and sprinkle with glitter. Attach to box with tape loops (d above).

Gift wrap glamor at a touch with the color of “Scotch” brand Gift Tapes

Gay-as-the-season effects come easy with happy-looking “Scotch” Gift Tapes—in many modern new patterns and solid tones. And these tape-touched gifts go through the mails with beauty unmarred.

In lively patterns and colors ... 10¢ rolls, 25¢ and 39¢ dispensers.

From left to right:

SHIRT TALE. Lively, masculine! Make shirt outline with colorful gift tape. Attach buttons with “Scotch” Cellophane Tape (a). Add a “Sasheen” bow tie.

“FUN UNLIMITED” TRAIN. Pure whimsey! Bright gift tape outlines train. For button “wheels” and “eyes,” make plain tape loops, sticky side out (b). Place loops on package; firmly press buttons to loops. Tape on gift paper cylinders for “nose” and smokestack, add a puff of cotton for smoke.

DIAMOND GLITTER. Eye-stopping! Wind gift tape, sticky side out, around ruler (c). Place ruler on box; press down “spiral” securely. Ease out ruler (d). Make another “spiral” and place beside first on package. Sprinkle with glitter.

DOUBLE-TAKE TAPE. Top each length of tape with a narrow width in contrasting color. Only the magic of gift tape permits such “stop-and-start” designs!

NAME DROPPER. No mistaking gifts when you spell out names in gift tape (e). Tip: For extra ease, form letters first on any glass surface; lift all and place on box.

MERRY MAKINGS. Sign of the season! Center “Scotch” Brand “Merry Christmas” Tape on box. Frame with smart solid tone tape for tailored elegance.

The festive “Magic Bow” ... yours and only yours with “Sasheen” brand Ribbon

None so fair, none so foolproof as the one and only “Magic Bow”.

Let it be the basis for beauty of all your be-ribboned holiday gift wraps.