ELENORE MEHERIN, Author
One of the most successful writers of serial stories for newspapers in the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire the imagination. All of these have appeared in the New York Evening Journal—more are expected. Elenore Meherin’s fiction grips and holds reader interest from first to last installment.
WILBUR C. WHITEHEAD
Auction Bridge Expert
One of the foremost authorities on the game of bridge. He “plays” a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead’s “Sound Auction Bridge” which appears in the New York Evening Journal.
MARGARET SANTRY
Director Radio Programmes
Countless thousands of homes in Metropolitan New York “tune-in” daily to New York Evening Journal Radio Programmes. Tens of thousands “listen-in” to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal.
JOHNNY FARRELL, Golf Expert
National Open Golf Champion
Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the “ancient and honorable” game tells Evening Journal readers how to improve their golf. New York golfers follow the champion’s expert advice exclusively in the Evening Journal.
MAUREEN ORCUTT, Golf Expert
Women’s Metropolitan Golf Champion
Women’s interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women’s sports. Women in New York and throughout the suburbs follow Maureen Orcutt’s articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf.
MME. MARIA JERITZA, Star of Opera
Writer on the Secrets of Beauty
Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women.
MRS. CORNELIUS BEECKMAN
Arbiter of Correct Social Manners
Mrs. Beeckman is one of America’s greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day.
DOROTHY FLACK, Artist Extraordinary
A Genius in the Portrayal of Women
One of America’s few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack’s charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal.
CHARLES A.L. REED, A.M., M.D.
Former President, American Medical Ass’n
Dr. Reed is one of America’s most distinguished medical men—he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal—their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes.
W.S. FARNSWORTH, Sports Editor
Famous Sports Writer of Outstanding Events
Sporting news with a punch! Experts to write about and report each branch of sports. Those are the cardinal principles which guide New York’s greatest Sports Editor. Farnsworth, noted reporter himself, has covered all the outstanding sporting events in recent years. His word story of the “Battle of the Century,” the World’s Series or the Army and Navy Gridiron Classic is as thrilling as the event itself.
“TAD” (T.A. Dorgan)
King of Sporting Writers and Cartoonists
Experts throughout the Sporting World say “TAD” is the greatest sporting cartoonist of all time. “INDOOR” and “OUTDOOR SPORTS” put “T.A.D.” in a class by himself. He has originated more slang phrases which have attained national popularity than any other American. These pungent contributions to the colloquial native language have made “T.A.D.” beloved by over two million Journal readers.
W.M. (“Bill”) CORUM, Sports Expert
Famous Writer and Columnist
The “Sports” column by “Bill” Corum is the best of its kind on any Sports Page in America. “Bill” knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day’s sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily—and “Bill” Corum alone is a good reason.
SID MERCER, Sports Expert
Greatest Writer of Boxing News
Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers’ Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event.
HAL COFFMAN, Artist Extraordinary
Portrays News and Sports Events
He takes the motive back of the day’s news for his text and makes his pictures preach a powerful sermon. With unerring skill he packs the “cause and effect” of a lifetime story into a single drawing. He is equally gifted in portraying the serious or humorous side of any big news or sports event. The New York Evening Journal is Coffman’s pulpit. He addresses the largest congregation of evening newspaper readers in America through the Evening Journal.
TOM THORP, Sports Expert
Football and Horse Racing
Former collegiate athletic star. Captained Columbia Varsity Elevens 1901-04. Selected for “All-American” honors. Coached at Virginia, Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale games. Only Racing Expert with knowledge of training methods. His selections most widely read of any writer on turf affairs in New York newspapers.
GENE TUNNEY, Boxing Champion
Writes Signed Articles
“Gene Tunney is a worthy model for manly youth,” says Rev. Francis P. Duffy, famous fighting chaplain of the old 69th Regiment. The strength of his talks, writings and example is the fact that he lives up to the rules of clean living and good sportsmanship. New York’s boys and young men read Gene Tunney’s articles regularly in the Evening Journal. He tells them how to strengthen their bodies and keep in robust health.
FORD C. FRICK, Sports Expert
Famous Reporter on Big League Baseball
Travels with the Yankees—writes about them for Evening Journal readers throughout the season. His pen pictures of big sporting events are said to be “better than a photograph, as impressive and stirring as big news.” “When it’s slugged by Ford C. Frick, it’s a knockout.” That accounts for the host of men and women readers who look for his writings daily in the Sports Pages of the New York Evening Journal.
CHARLEY PADDOCK, Champion Sprinter
To Report Olympic Games
A sporting event of international interest—the Olympic Games—covered for Evening Journal readers by the famous athlete and crack sprinter, Charley Paddock. His wide acquaintance among notable athletes and knowledge of athletics in general give him an insight into every branch of sports. Experts to report each and every branch of sports—that is the reason Evening Journal Sports Pages are so well read.
FRANK (Buck) O’NEILL, Sports Expert
Baseball and Boxing Contests
Practically lives with the Giants throughout the baseball season. His play by play reports of each game give Evening Journal readers everything but the applause. Acknowledged expert on boxing, covers the big fights and officiates as radio announcer in giving the blow by blow description. “Buck” O’Neill is a sporting writer with the Punch on the diamond, at the “mike” and in the “ring.”
GARRY SCHUMACHER, Sports Expert
Baseball and Other Major Sports
He follows the “Robins” and reports every game and every play for Evening Journal readers. Schumacher’s vivid descriptions of baseball plays bring the real thrills of the game right into New York Evening Journal homes. Countless thousands of Brooklynites who root for the “Robins,” and follow every play and every game, depend on Garry Schumacher’s reports in the Evening Journal.
JOHN McGRAW, Baseball Expert
Manager, New York Giants
The man who has won more pennants than any man in baseball, writes signed articles on the game for Evening Journal readers. He is unquestionably the leading authority on the subject. McGraw packs in 50,000 fans at the Polo Grounds but writes for nearly half of all the men and women who buy any New York evening newspaper—that’s the half who read the Evening Journal in preference to other evening papers.
JOHN P. MEDBURY, Humorist
America’s Greatest Mirth Producer
His writings in the Evening Journal are the most sensational, humorous additions to the present era of American literature. Recognized among humorous writers of the country as the “greatest giggle generator,” “the liveliest laugh laureate” and “the champion chuckle cannonader.” Medbury’s humor, under the title of “Maybe I’m Wrong,” appears in the New York Evening Journal daily.
GEORGE HERRIMAN, Artist
Creator of the Immortal “Krazy Kat”
Cartoonists, artists, humorists, authors, producers ... all are unanimous in voting “Krazy Kat” and “Ignatz the Mouse” headliners among comics. A cat ... a mouse ... a brick ... a dog “cop” ... these are the whimsical characters that have made Herriman a billionaire in laughs. Evening Journal readers are not afraid to laugh ... they have made “Krazy Kat” a member of the family.
JOE McGURK, Cartoonist
Creator of “Kayo Tortoni”
“Kayo Tortoni” is acknowledged the most famous woman character in sports cartoons. She enters every branch of athletics and leads the vogue in sports togs. Joe McGurk’s fascinating portrayals of Kayo’s sporting proclivities put the “Oh!” into Evening Journal’s sports pages. McGurk’s cartoons of boxing contests are looked forward to by a host of boxing fans.
HARRY HERSHFIELD, Artist
Cartoonist, Humorist, Wise-Cracker
Known to millions as the creator of “Abie the Agent.” His latest contribution is “Broadway Unlimited.” Will Rogers, Tad, Roxy, Ziegfeld, and a multitude of Broadway’s “Leading Lights” say it is “the best column” in New York. Hershfield knows New York and New York knows Hershfield through the columns of the New York Evening Journal.
AD CARTER, Artist
Creator of “Just Kids”
It is because Ad Carter’s uproarious little characters are so genuinely “Just Kids”—real kids—the kind you grew up with—that “Just Kids” captivates the hearts of young and old alike. Ad Carter’s “Just Kids” recently accomplished a great work in teaching kiddies to play safe, to look before you cross—think how that pleases mothers and fathers! 413,743 boys and girls joined the “Just Kids” Safety Club.