MEANS LIFE TO THE NEWS

You may have the news beat of a century on your desk. Hold it a half hour too long—long enough for another paper to print it First—and for you it is Yesterday’s News with all the Life ebbed out of it.

The News Policy of the New York Evening Journal can be summarized in five sentences:

Give all the vital news of the moment.
Give it cleanly.
Give it accurately.
Give it interestingly.
Give it succinctly.

Back of this clean-cut, vigorous policy of news presentation is the finest reportorial and editorial talent that money can buy.

Local news printed in the New York Evening Journal is furnished by the most adequate staff of reporters and special writers retained by any evening newspaper in the city.

Telegraphic news is furnished by the International News Service—with well equipped offices not only in New York but in Washington, London, Paris, Rome, Moscow, Peking—with expert representatives all over the world. In New York City’s evening newspaper field International News Service serves the New York Evening Journal exclusively.


LARGEST AND HIGHEST PAID
LOCAL NEWS STAFF IN NEW YORK CITY

“Get it FIRST, but first get it RIGHT”—that is the slogan of the New York Evening Journal’s news-gathering staff. This newspaper employs the largest staff of men and women reporters, photographers, and news writers of any evening newspaper in America. It pays the highest salaries and this policy attracts the most capable and brilliant talent.


INTERNATIONAL NEWS SERVICE
REPORTS NEWS OF THE WORLD
FOR EVENING JOURNAL
READERS

International News Service has firmly established itself as the dominant press service in the afternoon newspaper field. Its news dispatches, gathered from every corner of the universe, likewise are published in newspapers throughout the civilized world. International News Service is truly international in scope, linking the foremost nations in a comprehensive news-gathering and news-distributing chain.

Approximately 60,000 miles of leased wire, used and controlled by International News Service, distributes its news reports to the Evening Journal alone in New York and to more than 500 other daily newspapers in the United States. By cable and radio International News Service dispatches are sent to sixteen foreign nations in both hemispheres. Editors of the leading newspapers in Germany, Great Britain, Italy, Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and numerous other countries place the same reliance upon the International News Service reports as do the editors of leading American afternoon dailies.

International News Service is operated under the able General Managership of Frank Mason, former chief of the Paris Bureau.

Collection and preparation of its news reports is in the hands of a highly trained staff of editors and correspondents. This staff is directed by Barry Faris, General News Manager, who has had more than a dozen years’ experience in press association work and knows thoroughly every detail of the service.

George R. Holmes heads a large staff at Washington. Holmes, himself, is an outstanding authority on news from the National capital, a keen observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George Durno, Lawrence Sullivan and William S. Neal are members of the Washington corps whose achievements have made them widely known to newspaper editors and readers throughout the United States.

Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other staff men in all the leading cities in the United States get the news for International News Service and write it in individualistic style for New York Evening Journal readers.

The International News Service Foreign Staff is a large one. Harry K. Reynolds, Director of Foreign Service, with headquarters in New York, was formerly Manager of the London bureau, and he knows intimately every phase of the foreign service. Harry R. Flory, Manager in London; Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in Berlin, not only have done noteworthy work in covering the big news stories themselves, but direct a network of correspondents in their respective territories that literally covers the world for International News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and Harold Ballou in Madrid are capable members of the foreign staff who know their fields thoroughly. Correspondents are maintained as well in China, Japan, the Philippines, various South American countries and elsewhere at strategic points for news coverage.

International News Service correspondents at home and abroad have only one rule to guide them. That is to get the news and get it right. Generally, as well, they get it FIRST for New York Evening Journal readers.


TWO DAYS IN ADVANCE!

The story of three men in the Arctic.

Above them the cold, gray sky, washed by an impenetrable fog.

Around them only crashing icebergs, each second grinding out a new variety of the age-old Arctic death threat.

One man injured, unable to continue.

Then the story of the dying man who consigned himself to an icy grave that his mates might save themselves. And the story of the two men who, faced with this dilemma, left their pal to die, alone with his thoughts. Leering icebergs grinding out the death march.

This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi.

It first became known to the world when the New York Evening Journal printed International News Service dispatches via Moscow on Friday, July 13, 1928. The Evening Journal’s headlines then read:

“MALMGREN DESERTED BY MATES;
NOT DEAD WHEN ABANDONED”

It wasn’t until Sunday, July 15, that other New York papers printed the gripping story the Evening Journal had given New York on Friday, July 13.

The Evening Journal is always ACCURATE
—and FIRST


INTERNATIONAL NEWS SERVICE
COVERS THE EARTH

Throughout the World—covering both hemispheres—International News Service correspondents report important news for New York Evening Journal readers. Here is an outstanding staff of national and international news gatherers:

New York Office

Frank E. Mason, General Manager
Barry Faris, General News Manager
George T. Hargreaves, General Business Manager

James L. Kilgallen
Richard Chaplin
David P. Sentner
Davis J. Walsh
W.S. Cousins
Hubert Malkus
Theodore B. Goetz
William J. Kostka
Henry Caron
Robert Wallace
Les Conklin
Barney Mullady

United States (Branch Offices)

ALBANY—Ray Borst, Bureau Manager
ATLANTA—John Nimick, Bureau Manager
BOSTON—Herbert Caryl, Bureau Manager
CHICAGO-Copeland C. Burg, News Manager
CHICAGO—W.S. Brons, Regional Director
CLEVELAND—C.D. Hawkins, Bureau Manager
COLUMBUS—Edward Mayl, Bureau Manager
DENVER—M.F. Dacey, Bureau Manager
DES MOINES—Don P. Drohan, Bureau Manager
DETROIT—W.R. Stokley, Bureau Manager
FORT WORTH—T.J. O’Connell, Bureau Manager
HARRISBURG—C.B. Yorke, Bureau Manager
INDIANAPOLIS—John A. Cejnar, State Manager
KANSAS CITY—Robert James, Bureau Manager
LOS ANGELES—Harry Bergman, Bureau Manager
MEMPHIS—Null Adams, Bureau Manager
MINNEAPOLIS—O.A. Rosenhauer, Bureau Manager
NEW HAVEN—R.T. Bulkeley, Bureau Manager
PHILADELPHIA—E.L. Rawley, Bureau Manager
PITTSBURGH—S.I. Neiman, State Manager
PORTLAND—George L. Scott, Bureau Manager
RALEIGH—Henry Lesesne, Bureau Manager
ST. LOUIS—Robert W. Ginsburg, Bureau Manager
SAN FRANCISCO—Ellis H. Martin, Bureau Manager
SPRINGFIELD—Louis J. Humphrey, Bureau Manager

Washington, D.C.

George R. Holmes, News Manager
Kenneth Clark, Assistant News Manager
William K. Hutchinson
George E. Durno
Lawrence Sullivan
William S. Neal
Robert S. Thornburg
Harry Ward
Pierce Miller
Cole Morgan
Arthur T. Newberry

Foreign Service

NEW YORK—
Harry K. Reynolds, Director
Frank Charlton, Cable Editor
A.E. Fradenburgh, Les Finkelstein
LONDON—
Harry R. Flory, Manager
F.A. Wray, J.C. Oestreicher, Chas. A. Smith, J. Kingsbury
Smith, Ethel Marshall
PARIS—
Frederick K. Abbott, Manager
Robert W. Thompson
BERLIN—
Otto D. Tolischus, Manager
Walter Dietzel, Baron Von Woellwarth, Eric Boy
ROME—Guglielmo Emanuel
MOSCOW—Edward L. Deuss
MADRID—Harold Ballou
VIENNA—Alfred Trynauer
SOFIA—Constantine Stephanove
BRUSSELS—George A. Detry
PRAGUE—L. Alletrino
BELGRADE—Dr. W.A. Morrison
RIGA—Harry Hirschfeld
LISBON—A. Freipas da Camara
SHANGHAI—Alfred Meyer
PEKING—John Andrews Goette
TOKYO—James Young
MANILA—Hiram Merriman
HONOLULU—E.P. Irwin
COLOMBO—Vincent de Silva
CAIRO—P.S. Taylor
ALLAHABAD—J.H. Thornley
BOMBAY—C.S. De Andrade
CAPE TOWN—Frank Burton
NAIROBI—John MacNab
WELLINGTON—F.W. Simmonds
SIDNEY—J.G. Paton
BUENOS AIRES—Dan Carey
RIO DE JANEIRO—Arroxellas Galvao
SANTIAGO—Roberto Gattica
HAVANA—A.D. Roberts
REYKJAVIK—Axel Thorsteinson


MARY T. DOUGHERTY
Editor of Women’s News

Few women have attained pre-eminence in Journalism. Mary T. Dougherty is outstanding among the few. Her life’s work is dedicated to promoting greater happiness, greater opportunity and greater influence for women. She knows America’s great women, leaders in social, educational, civic and political spheres. She devotes all her knowledge, experience and ability to keeping the Evening Journal overwhelmingly first as a home newspaper.


JAMES O’CONNOR, Editor
Harlem and Bronx Section

Thorough newspaper man who has grown up with the Bronx and uptown New York. Writes editorials on local topics. Conducts “’ROUND UPTOWN” column. Edits a real neighborhood section.

Every day over 122,000 copies of the Evening Journal sold above 110th Street in Harlem, Bronx, Washington Heights and Westchester County include this section.


RICHARDSON WEBSTER, Editor
Brooklyn and Long Island Section

A “Dyed-in-the-Wool” Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent in Brooklyn’s civic, social and commercial life. Edits a section of real local news for Kings, Queens and Nassau Counties.

Every day over 234,000 copies of the Evening Journal include this section, which is thoroughly read in Long Island homes.