THE SALESMAN’S IDEAL
I want my Selling Talk to be a Service Talk—one that will be worth others’ time whether they buy my goods or not.
I want it to tell only the truth, and that as fully as may be.
To be a perfectly human statement easily understood by others.
To show simply and plainly how both I and my goods can serve.
To contain Wit only as that conforms to Wisdom.
To be presented in full view of the fact that every man’s time is his property—only to be secured by honest methods.
To result from personal self-persuasion, as I would wish to persuade others.
To prove of such real value to patrons that my goods shall be always to the fore rather than myself.
To so demonstrate the Merits of my goods and service, that others will crave them when in need of either.
This is my ideal.—Selected.
