ADVERTISING
The first day’s business made a cash profit of thirty-eight dollars; and the whole sum was invested in one advertisement in the next day’s “Inquirer.”
His advertising methods were unique; he paid for the best talent he could get in this line.
Philadelphia woke one morning to find “W. & B.” in the form of six-inch square posters stuck up all over the town. There was not another letter, no hint, just “W. & B.” Such things are common enough now, but then the whole city was soon talking and wondering what this sign meant. After a few days, a second poster modestly stated that Wanamaker & Brown had begun to sell clothing at Oak Hall. Before long there were great signs, each 100 feet in length, painted on special fences built in a dozen places about the city, particularly near the railroad stations. These told of the new firm and were the first of a class that is now seen all over the country. Afterwards