Descriptions of Standard Varieties
Kellogg’s Delicious
The Strawberry That Satisfies
MALE OR BI-SEXUAL (B)
(For photo-engravings see [Front Cover] also [Pages 4], [20] and [21])
There is perhaps no more difficult feature connected with the introduction of a new variety than the selection of an appropriate and suggestive name.
We might have named this new origination “Productive” because it is such a wonderful producer. In fact, it is really wonderful in so many ways that “Wonderful” also would have been an appropriate name, yet neither were sufficiently expressive.
This wonderful new mid-season bi-sexual variety which we are offering this year for the first time, is really self-named and it gives us great pleasure to introduce it to you as Kellogg’s Delicious, (The Strawberry That Satisfies).
Dee-licious! Unconsciously,—almost involuntarily, a taste of its berries compels this exclamation for never have you tasted anything more lastingly delicious.
We began testing Kellogg’s Delicious several years ago. Its wonderful productiveness and the supremely delicious flavor of its berries impressed us so favorably that we immediately communicated with the originators, asking for a full and complete description of the variety as it grew and fruited with them. To our satisfaction, they informed us that their experience was practically identical with ours.
Kellogg’s Delicious is the result of scientific crossing and breeding. It was originated by Travis Brothers, Cleveland, N. Y. and their description of this variety is so true to life as it has grown and fruited with us, that we are presenting it with our stamp of approval:
You too, can grow big, fancy, “KELLOGG’S DELICIOUS” Strawberries. It’s easy, profitable and lots of fun. Try it and become convinced.
“Kellogg’s Delicious is the most promising mid-season bi-sexual strawberry grown today. It thrives in practically all soils and climates. The plants are vigorous and healthy and root very deeply. Foliage is beautiful dark green and exceptionally resistant to leaf spot. It is enormously productive and the berries of the last picking are nearly as large as the first. Even in poor soil it will produce a large crop of good sized berries. Berries are uniformly large and fancy, dark red throughout from surface to center and exceedingly easy to pick and hull. They are produced in large clusters on strong, sturdy fruit stalks. Their flavor is delicious beyond description, hence its name.
You cannot recommend Kellogg’s Delicious too highly as its performance more than justifies your most eloquent endorsement.”
We have thoroughly tested Kellogg’s Delicious for several seasons and now are offering it to our customers with the full assurance that it will produce berries of more delicious quality than any other variety of its season and that it is not exceeded in productiveness by any other mid-season variety.
The commercial grower will find it highly profitable because its berries are large and firm and ship and carry splendidly. It also is one of the very choicest and most economical varieties for the home garden as its berries are so sweet, mild and delicious that they are thoroughly relished as dessert even when served with little or no sugar.
Basing our opinion on its performance with us and with the originator under conditions entirely dissimilar, we have the strongest assurance that this is destined to become one of the world’s most popular and most widely grown varieties.
In setting Kellogg’s Delicious, you are assured strong, vigorous plants and big crops of fancy, delicious berries and when it begins fruiting in your own field or garden you’ll say, “Delicious, I’m glad I met you.”
There is sure to be an overwhelming demand for plants of this variety. We cannot too strongly advise that you order early. Delay will probably result in your order reaching us after these plants are all sold. Avoid this disappointing experience by sending us your order as early as possible.
For prices of Kellogg’s Delicious plants see [Page 66], column 4.
Kellogg’s
Marvel
The MARVEL of BEAUTY and PRODUCTIVENESS
MALE OR BI-SEXUAL (B)
(For photo-engravings see [Back Cover] also [Pages 5] and [24])
We never introduce any variety until thorough and extensive tests have convinced us that it is superior to any other variety of its season. As proof of this assertion, we proudly refer to the universal and unrivalled success of new originations which we have introduced in the past.
At last we have found the superior late bi-sexual variety, Kellogg’s Marvel, (The Marvel of Beauty and Productiveness), which we predict will assume leadership among late varieties just as Kellogg’s Premier ranks supreme in the extra-early list.
Kellogg’s Marvel is a strong, late bi-sexual of the same season as Kellogg’s Big Late. The plants grow to enormous size, develop big, robust roots and crowns, are extremely hardy and vigorous and withstand drouth to a remarkable degree. The foliage is bright snappy green, its tough leaf tissue rendering it resistant to leaf spot, insects and weather extremes.
Its marvelous productiveness, the beauty and exquisite flavor of its big, bright, blood-red berries and its strong, healthy, vigorous plants combine to make Kellogg’s Marvel as nearly 100 per cent strawberry perfection as it is possible to obtain.
Kellogg’s Marvel originated with Percy Schuchardt of North Lake, Wisconsin, who furnishes the following description and information:
“I discovered Kellogg’s Marvel seven years ago, about the middle of July in an old sod. The plant growth was so strong that it had practically choked out the grass. I removed six plants to an old flower bed for want of a better place to propagate them and although this original plot has never been weeded, watered, fertilized or cared for in any way since the first season, it has fruited well every year for the past six years and is still in commission, producing some fine large berries this season.
Kellogg’s Marvel is undoubtedly a cross of Senator Dunlap and Warfield as I fruited these two varieties for years prior to the discovery of the Kellogg’s Marvel seedling and I had the only strawberry patch in this vicinity.
The foliage of this variety resembles its presumable parents but is much taller and in plant growth, it is the strongest I ever have seen.
It is the most productive variety that I know of, outyielding all others here two to one.
The berries have a slight neck like Senator Dunlap but are firmer and longer than either Dunlap or Warfield. Their quality is excellent—far better than any other strawberry I have ever tasted. They are beautiful dark red clear through and equally splendid for all purposes. We use them exclusively in our hotel.
My admiration for Kellogg’s Marvel grows stronger every year. I consider it practically a ‘fool proof’ variety—one which may be planted anywhere with assured success.”
“Hats off” to Kellogg’s Marvel, the Marvel of Beauty and Productiveness
Just think of it—the offspring of Senator Dunlap and Warfield, two of the very best of the old-time standard varieties. This alone is sufficient to commend Kellogg’s Marvel if nothing more were said of it.
The photo-engravings shown on [Pages 5], [24] and [Back Cover] give only a slight idea of the size, color and beauty of Kellogg’s Marvel strawberries as it is impossible to reproduce on paper their remarkable splendor.
We have tried to be ultraconservative in our description of this variety but we simply couldn’t—the variety wouldn’t permit. Plant Kellogg’s Marvel this spring and you’ll acknowledge that it merits a more glowing description than we have presented; that this variety really is “The Marvel of Beauty and Productiveness.”
We anticipate a much greater demand for plants than we can possibly supply and our caution, “order early to avoid the disappointing, sold-out experience,” applies with special significance to this variety.
For prices of Kellogg’s Marvel plants see [Page 66], column 4.
Kellogg’s
Marvel
The MARVEL
of BEAUTY and
PRODUCTIVENESS
Dr. Burrill
The
Million Dollar
Strawberry
Kellogg’s
PREMIER
THE PRIZE-WINNER AND MONEY-MAKER
MALE OR BI-SEXUAL (B)
(For photo-engravings see [Pages 16] and [52])
Kellogg’s Premier today is unquestionably the most popular and most widely grown extra-early variety. Its popularity is well earned and deserved, for no other variety of its season can boast its equal in productiveness, size and quality of berries and adaptability to all soils and climates.
Kellogg’s Premier is a strong growing bisexual and although classed as extra-early because of its unusually early ripening, it perhaps has the longest fruiting season of all standard varieties; an ideal pollenizer for early, medium and late pistillates.
The plants grow large, root deeply and indicate no preference as to soil or climate, thriving everywhere and withstanding drouth to a remarkable degree.
The foliage is tall and heavy, forming a canopy-like protection for the great clusters of mammoth berries which are produced beneath on long, strong fruit stalks. The berries are large, deep red, beautifully formed and of mild, yet most delicious flavor.
Its fruiting capacity is so great as to seem almost magic and in quality its berries outclass all other varieties of its season. Everyone who has grown Kellogg’s Premier or seen this variety in fruit agrees with us that it is indeed “The Prize-Winner and Money-Maker” of all extra-early varieties.
For prices of Kellogg’s Premier plants see [page 66], column 3.
“Have just finished picking my Kellogg’s Premier and although this County ships 40 to 60 cars of strawberries daily, my Premier berries made the ‘hit of the season’. I had many opportunities to sell my entire patch for next season, prospective buyers telling me just to name my price.” J. Lloyd Sterling, Maryland.
“Never, during my 37 years’ experience in growing strawberries, have I found any variety that in yield and quality of berries could equal Kellogg’s Premier. My Premier berries sold readily, in fact were in great demand, at an advance of 10 cents per quart over market prices.” Arthur Bickford, Illinois.
“I am very highly pleased with your Kellogg’s Premier. My plants of this variety produced berries last season which laid side by side ran 18 berries to the yard. This variety is certainly all you claim. I am considered the leading authority on strawberries in this vicinity and always recommend Kellogg Pedigree Plants.” F. W. Burlingame, Ohio.
“I have nothing but the highest praise for Kellogg Pedigree Plants. Am especially pleased with Kellogg’s Premier and Dr. Burrill—both ‘Stem Winders’. They are even more than you claim for them.” J. F. Dowell, Oklahoma.
“Our Kellogg’s Premier and Dr. Burrill produced the most beautiful strawberries we ever have seen. Picked about 250 quarts from only 175 plants.” Oscar Larson, Illinois.
“Dr. Burrill is a most wonderful variety. From only five rows 135 feet long, we have all had we could use at home and realized over $41.00 from the surplus berries this season.” M. S. Wiman, Kansas.
“I find Dr. Burrill a strong, vigorous grower, excellent producer and splendid drouth resister.” L. B. Hibschwiler, New York.
“Kellogg Pedigree Plants are fine, especially Dr. Burrill. They are truly wonderful,—such large vigorous plants and such heavy fruiters.” Mrs. Frank L. Jones, Maine.
“Am selling my Dr. Burrill strawberries at 40 cents per quart. They are very large and fancy. I cannot speak highly enough of Kellogg strawberries.” J. E. Parsons, Ontario.
Dr. Burrill
The
Million Dollar
Strawberry
MALE OR BI-SEXUAL (B)
(For photo-engravings see [Pages 25] and [53])
Dr. Burrill embodies all desirable qualities necessary to constitute an ideal mid-season variety with none of the undesirable features so frequently present.
This strong, mid-season bisexual was originated by J. R. Reasoner, (originator of Senator Dunlap), and although resembling Senator Dunlap in some respects, it is a separate and distinctly superior variety.
The plants grow large, are heavy crown-builders and prolific runner makers, making it equally desirable for any system of culture. Its dense foliage forms ample protection for the berries.
Outstanding among its many desirable characteristics is its enormous productiveness, for at fruiting time the plants are simply a mass of blossoms and fruit.
The berries are dark red, deliciously flavored and of firm texture—unsurpassed for canning or shipping. Their bright green calyx, golden seeds and beautiful color of the fruit form a striking color contrast which compels more than passing attention.
Dr. Burrill succeeds everywhere. A profitable variety for the commercial strawberry grower—also desirable for the home garden. For prices of Dr. Burrill plants see [page 66], column 3.
Magic gem
THE GEM OF PERFECTION
MALE OR BI-SEXUAL (B)
(For photo-engraving see [Page 36])
Magic Gem is of Western origination and in plant growth is a typical representation of the rugged characteristics which symbolize its native section.
Although born in the West however, Magic Gem claims no preference as to soil or climate but has become a leading favorite in home gardens and with commercial strawberry growers in the North, East, South and West alike.
It is a strong mid-season bisexual, its blooming season extending over such a long period that it is successfully used for mating all except extra-early pistillates.
Magic Gem produces abundantly and matures practically every berry. Its berries are large, dark red, with seeds deeply embedded in the flesh. Their firm, solid texture makes them ideal for canning or shipping to distant markets. Crowned with beautiful, well-formed calyxes which remain fresh and bright for an unusual length of time after picking, they present a most attractive appearance when packed.
For home use or market, you will find Magic Gem a splendid medium-late variety. It has been appropriately titled, “The Gem of Perfection.” For prices of Magic Gem plants see [Page 66], column 3.
“Magic Gem is the best flavored berry I ever tasted. My Kellogg strawberries last season were the largest I have ever seen anywhere,—on the market, in the garden or on the farm.” W. D. Ferris, Georgia.
“Magic Gem is a splendid variety. I counted 56 berries on one of my Magic Gem plants and another plant of this variety must have produced at least 100 berries. My plants are not allowed to produce any runners.” W. Woodworth, Ohio.
“In the spring of 1918 I set 175 Kellogg Pedigree Plants in our garden, 100 of which were Magic Gem, planning on having only enough fruit for our own use. The next season, from this small plot we sold $42.25 worth of berries and besides used and gave away berries to the value of $13.65, making the total value of our crop $55.90. If I figure correctly, this is at the rate of over $2,400 per acre and is not so rotten, I’ll say. If we hadn’t sold our home and moved away, we no doubt would have had a splendid crop in 1920.” E. G. Whitley, New York.
“In your catalog, you picture some very attractive Magic Gem and Kellogg’s Prize berries but they are no better than berries I have grown of these varieties. Parties who told me I was foolish to pay your prices for plants when I could get plants from other growers for less, have changed their minds. Now they also want to set Kellogg Pedigree Plants.” F. Telford, Ontario, Canada.
“I cannot say enough in praise of Magic Gem, Dr. Burrill and Kellogg’s Premier, all of which are splendid varieties.” J. Berkshire, Connecticut.
“I have been growing Kellogg’s Prize for three years. This variety certainly is a wonder.” Mrs. Lillie Wildish, Wisconsin.
“Kellogg’s Prize is the greatest strawberry under the sun.” Mrs. Saathamp, Illinois.
“Kellogg’s Prize is by far the best berry I ever have grown.” H. S. Tucker, Missouri.
“Kellogg’s Prize is the greatest strawberry on earth. You have made a mistake in pronouncing it ‘wonderful.’ You should have said ‘magnificent’.” W. H. Openshaw, New Jersey.
“Kellogg’s Premier and Kellogg’s Prize can’t be recommended too highly.” J. W. Sims, Kentucky.
Kellogg’s
PRIZE
The Late Strawberry
Without a Fault
FEMALE OR PISTILLATE (P)
(For photo-engraving see [Page 28])
Kellogg’s Prize is a late pistillate, grows medium tall and spreading, roots deeply, is strong and hardy and succeeds everywhere. It is a consistently heavy fruiter.
Its berries are uniformly large, beautiful and delicious. They are produced in clusters beneath the heavy texture foliage which admits just enough of the sun’s rays to insure uniform color and ripening. Their deep crimson color splashed with dark red, together with their waxlike surface and beautiful calyx, make Kellogg’s Prize berries an object of beauty which words cannot describe. Their mild, delicious flavor once tasted, creates a lingering desire for more.
Kellogg’s Prize is a favorite in all sections. Its many exceptional merits combine to make this “The Late Strawberry Without a Fault.” For prices of Kellogg’s Prize plants see [page 66], column 3.
Kellogg’s
PRIZE
The Late Strawberry
Without a Fault
Gibson
Makes Good Everywhere
Kellogg’s
BIG LATE
The Queen of Quality & Quantity
FEMALE OR PISTILLATE (P)
(For photo-engraving see [Page 37])
Kellogg’s Big Late is a strong growing late pistillate, an excellent drouth resister, has a long, heavy root system, large healthy foliage and is a big, robust crown-builder. It is a consistently heavy producer of large, deep scarlet colored berries which are produced abundantly in clusters on long fruiting stems. Their highly delicious flavor and fragrant aroma leaves nothing to be desired. A beautiful bright green calyx which remains fresh and bright longer after picking than most varieties crowns each berry. This, together with the firm, solid berry texture, makes Big Late a desirable shipping variety.
This is the sixth consecutive season we have offered Kellogg’s Big Late to our customers and the increasing orders for this variety each year is evidence of its popularity.
Given an opportunity, Kellogg’s Big Late will convince you that words and pictures are incapable of rendering a just description of this variety,—that it is “The Queen of Quality and Quantity.”
For prices of Kellogg’s Big Late plants see [Page 66], column 3.
“Kellogg’s Big Late produces uniformly large berries and the flavor is all that any lover of strawberries could wish for. I would not want any better variety.” John W. Cooper, Kansas.
“Some of my Big Late berries measured 4 to 5 inches in circumference. They have made folks here sit up and take notice and agree with me that it pays to set Kellogg Pedigree Plants.” T. H. Smith, Iowa.
“Kellogg’s Big Late is a wonderful variety. The berries hold up fine after picking.” Mrs. E. S. Eggleston, Indiana.
“Kellogg’s Big Late is all that can be desired in a strawberry. This variety stands extremes of weather unusually well.” Clyde Forman, Kansas.
“This is the fourth year we have grown Kellogg’s Big Late which is now loaded with fruit. Both this variety and your Superb Everbearer are excellent.” Adam Rae, Washington.
“Kellogg’s Big Late is the leading strawberry in our locality. I sold my berries at 40 cents per single quart or $8.00 per crate, realizing $1,213.95 from only one-half acre. In addition, I also paid quite a few pickers’ bills in berries, supplied all our own family of ten could use on the table and we canned and preserved our winter supply, of which no account was kept. The varieties were Kellogg’s Big Four and Big Late.” H. A. Wysong, Indiana.
THE OPEN DOOR OF OPPORTUNITY
“This Kellogg Strawberry Garden produced more berries than we could possibly use. It has shown me ‘the open door of opportunity’ and I now want to order about 3,000 Kellogg Pedigree Plants. I am especially interested in Kellogg Everbearers. Please send me your latest price list.”
(Extract from a letter received from Mrs. Pearl Hays of Louisiana, shown above in her Kellogg Strawberry Garden.)
Gibson
Makes Good Everywhere
MALE OR BI-SEXUAL (B)
(For photo-engraving see [Page 29])
We are listing Gibson this season for the first time in response to an increasing demand for plants of this variety.
Although considered by some to be identical with Parson’s Beauty and Pocomoke and resembling these varieties in some characteristics, we consider it superior to both.
Gibson is a strong mid-season bi-sexual,—an ideal pollenizer.
Its plants grow strong and vigorous and root heavily. The foliage is glossy, dark-green, tough and heavy in texture and remarkably resistant to drouth, insects and disease.
Gibson is wonderfully productive of large, firm, round-conic berries which are uniform in size and shape and beautiful dark crimson from surface to center. They are of mild, delicious flavor; ideal for immediate table use, also excellent for canning or shipping as they retain their beautiful color, form and natural flavor when canned for winter or shipped to distant markets. The berries hold up in size right through the season, practically every berry reaching maturity and ripening evenly.
Gibson is grown almost exclusively as a market berry in some sections and is rapidly increasing in popularity because it “Makes Good Everywhere.” For prices of Gibson plants see [Page 66], column 2.
Kellogg’s
BIG WONDER
A Wonderful Strawberry
MALE OR BI SEXUAL (B)
(For photo-engravings see [Pages 32] and [64])
Rare indeed are varieties which possess the winning qualities embodied in Kellogg’s Big Wonder. Here is a strong, medium-late bisexual which, in foliage and plant growth, simply “can’t be beat.”
The plants grow very tall and vigorous and the leaves which are borne on strong, heavy stems, are large, dark green, of exceptionally tough texture and practically immune to disease. A long, heavy root system enables this variety to withstand weather extremes to a remarkable degree. Its berries are large, glossy dark-red and highly flavored. It produces abundantly and the berries are well protected by the foliage. You will like Kellogg’s Big Wonder as it is indeed “A Wonderful Strawberry.” For prices of Kellogg’s Big Wonder plants see [Page 66], column 3.
“My Kellogg’s Big Wonder plants are such fine specimens that I am enclosing herewith an order for more and remittance of $9.00 in payment.” J. J. Wolfe, Iowa.
“I am very well pleased with Kellogg’s Big Late and Sionilli which I received from you last year. These varieties have given me a big crop of high quality berries for which I received the highest price throughout the season.” J. P. Flynn, Michigan.
“My Sionilli plants did splendidly, producing very dark red berries of excellent quality.” Leon E. Dix, Vermont.
“Kellogg Pedigree Plants pay and pay big. They are rank growers, great drouth resisters, heavy producers and the berries are very large and of highest quality. I have found Sionilli a desirable variety.” J. M. Pasley, Missouri.
“Our yield from Kellogg Pedigree Plants was very, very good and the berries were of such high quality that we could not begin to supply the demand for them among our neighbors. Our fanciest berries were produced by your wonderful variety, Sionilli.” M. J. Perry, New York.
“Sionilli and Kellogg’s Progressive are successes in this climate. None better.” Dr. D. A. Gove, Washington.
“I like Sionilli very much. This variety is a winner.” G. W. Borough, Indiana.
“I have found Sionilli a splendid variety. It is a very heavy cropper. Its berries are large, dark red and of unusually fine flavor. Kellogg Pedigree Plants ‘can’t be beat’.” N. T. Crawford, Virginia.
President P. E. Beatty inspecting a field and picking of Sionilli strawberries on the grounds of the originator of this variety previous to its introduction by us in 1919.
Sion-illi
BIG IN SIZE
BIG IN YIELD
MALE OR BI-SEXUAL (B)
(For photo-engraving see [Page 33)]
Sionilli is a strong, late bisexual,—an ideal mate for Kellogg’s Prize and Kellogg’s Big Late. Sionilli plants are “Big in Size—Big in Yield,” grow strong and upright with heavy root system which extends as deeply into the soil as the foliage grows above the surface, making it one of the strongest drouth resisters.
The foliage, which is large and of heavy texture, furnishes ample protection for the berries which are produced beneath on strong, upright stems.
Sionilli is an exceptionally heavy producer. Its berries are real dark red from surface to center and of supremely delicious flavor, unlike any other strawberry. They are of firm texture, topped with beautiful, fully developed calyx and possess remarkable keeping and shipping qualities.
Our strongest endorsement cannot express our admiration for Sionilli. We unhesitatingly recommend it as an excellent late variety both for the commercial strawberry grower and the home garden. For prices of Sionilli plants see [Page 66], column 3.
Kellogg’s
BIG WONDER
A Wonderful Strawberry
Sion-illi
BIG IN SIZE
BIG IN YIELD
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News and Views
from
Kellogg Customers
Word and picture evidence of their success in all sections of the country—success widespread as the name and fame of Kellogg Pedigree Plants. Lack of space renders it impossible for us to reproduce the many photographs and letters of satisfaction which have come to us. The thousands in our files would fill a volume of many pages. Where, as forcibly as in letters like these, could you find such strong assurance of the satisfaction and success which you too may enjoy from Kellogg Strawberries grown the Kellogg Way?