OUR MISTAKES
To deny making mistakes is a frank acknowledgment of retrogression or a movement toward ultimate failure. Yes, we make mistakes occasionally but what’s more, we make them serve as stepping stones to successful achievement rather than permitting them to remain as stumbling blocks to retard our progress.
We were gratified at the following voluntary tribute expressed in our office one day last summer by a traveling salesman who, although having called on us many times, had not succeeded in securing our order. In the course of his conversation he remarked: “There’s one thing I like about you people and that is your perfect frankness and the fact that you are just as ready to admit your mistakes as to boast of your achievements.”
While we make as few mistakes as possible, we can truthfully say that they result eventually to the interest of our customers as practically all are made and discovered in our testing and experimental plots. Any new method, plan or variety which emerges therefrom virtually has undergone a test of fire and more than made good.
In other words we never pass anything on to our customers until we have developed it beyond the experimental stage to a point where its value is unquestioned. In this way we constantly safeguard the interests of those who place their confidence in Kellogg Pedigree Plants and our Company.
Kellogg’s
PREMIER
THE PRIZE-WINNER AND MONEY-MAKER
Senator Dunlap
THE WORLD-WIDE FAVORITE