TRYCKS OF YE LONDON TRADE.
Tuesday, September 4, 1849.
With my Wife this Day to Westminster, and walking thereabouts in Regent-Street and Oxford-Street, and the principal Streets, though contrary to my Resolution to walk with her only in the Fields, but did it to please her, and keep her in good Humour, but in mighty Fear of what it might cost me, trembling to observe her continually looking askance at the Shop-Windows. But I cannot wonder that they did catch her Eye; particularly the Haberdashers, and Drapers, and Mercers, whereof many were full of Bills, stuck in all Manner of Ways across the Panes, and printed in Letters of from two Inches to a Span long, and staring Dashes of Admiration two and three together. In one Window posted a "Tremendous Sacrifice!" in another an "Alarming Failure!!" in a third a "Ruinous Bankruptcy!!!", by reason whereof, the Goods within were a-selling off at 50, 60, or 70 per Cent. under prime Cost, but at any Rate the Owners must raise Money. Good Lack! to think of the dreadful Pass the Drapery Trade must have come to; so many Master-Mercers and Haberdashers on the Threshold of the Prison or the Workhouse, and their Wives and Families becoming Paupers on the Parish, or Beggars, and their People out of Employ starving; if their notices do tell true. But my Wife did say, very serious, that we were not to judge, or to know of their Tricks and Cozenage, and, that it was no Matter to us if they did cheat their Creditors, provided we could buy their Wares at a Bargain, and besides, if we did not, others would. So going by Ragge, Rip & Co., their Establishment, as they do call their Shop, she would needs stop in Front of it to look in; which did trouble me. I to read the Posters in the Window, which were the worst and most pitiful of any, and by their showing Mr. Ragge and Mr. Rip, and their Co. were going altogether to the Dogs. My Wife did presently, as I expected, find somewhat she had a Mind to: a Muslin she did say was Dirt-cheap, and I knew was Dirt-worth. I plainly refused to let her buy it, or anything else at Ragge and Rip's, who have been, to my knowledge, making a Tremendous Sacrifice any Time the last two Years; but the Simpletons their Customers the only Victims. But I pity not a Whit such Gudgeons as are caught by these Tricks of the Drapery Trade; rightly served by being cheated in seeking to profit, as they think, by Fraud and dishonest Bankruptcy. I told my Wife that Ragge and Rip do sell off at a Loss to none but those that deal with them, and were like at that Moment, instead of being Bankrupts, to be making merry at the Expense of their Dupes. But she being sullen at my Denial of her Muslin, I did quiet her by the Promise of a better Piece at Faircloth and Pryce's, who do carry on Business without rogueish Puffery, and after the old Fashion of English Traders, according to the Maxim, that "Good Wine needs no Bush," which my Wife, poor silly Wretch, not understanding, I explained to her did mean, that stuffs worth the buying, to find a Sale, do stand in no need of Haberdashers' trickish Advertisements.
