History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills

by Robert B. Shaw

The Golden Era

With the establishment of the Comstock patent-medicine business at Morristown in 1867, this enterprise may be said to have reached maturity. Over thirty years had passed since William Henry's father had established its earliest predecessor in lower Manhattan. Possession of Dr. Morse's Indian Root Pills was now unchallenged, and this and the other leading brand names were recognized widely in country drug stores and farmhouses over one third of a continent. No longer did the medicines have to be mixed, bottled, and packaged in cramped and dingy quarters above a city shop; spacious buildings in an uncongested country village were now being used. No further relocations would be necessary, as operations exceeded their capacity, or as landlords might elect to raise rents; the pill factory was to remain on the same site for the following ninety years. And the bitter struggles for control, perhaps acerbated because of the family relationship among the partners, were now a thing of the past. William H. Comstock was in exclusive control, and he was to retain this position, first as sole proprietor and later as president, for the remainder of his long life.

The patent-medicine business as a whole was also entering, just at this time, upon its golden era—the fifty-year span between the Civil War and World War I. Improved transportation, wider circulation of newspapers and periodicals, and cheaper and better bottles all enabled the manufacturers of the proprietary remedies to expand distribution—the enactment and enforcement of federal drug laws was still more than a generation in the future. So patent medicines flourished; in hundreds of cities and villages over the land enterprising self-proclaimed druggists devised a livelihood for themselves by mixing some powders into pills or bottling some secret elixir—normally containing a high alcoholic content or some other habit-forming element—created some kind of a legend about this concoction, and sold the nostrum as the infallible cure for a wide variety of human (and animal) ailments. And many conservative old ladies, each one of them a pillar of the church and an uncompromising foe of liquor, cherished their favorite remedies to provide comfort during the long winter evenings. But of these myriads of patent-medicine manufacturers, only a scant few achieved the size, the recognition, and wide distribution of Dr. Morse's Indian Root Pills and the other leading Comstock remedies.

FIGURE 13.—Comstock factory buildings, about 1900.

FIGURE 14.—Wrapper for Longley's Great Western Panacea.

Of course, the continued growth of the business was a gradual process; it did not come all at once with the move to Morristown. Even in 1878, after eleven years in this village, the Comstock factory was not yet important enough to obtain mention in Everts' comprehensive

History of St. Lawrence County

.

^[8]

But, as we have seen, additional land was purchased in 1877 and 1882, obviously bespeaking an expansion of the enterprise. In 1885, according to a time book, the pill factory regularly employed about thirty persons, plus a few others on an occasional basis.

Mr. Comstock, from his residence across the river in Brockville, was the manager of the business; however, the operations were under the immediate charge of E. Kingsland, former chief clerk of the Judson and Comstock offices in New York City, who was brought up to Morristown as superintendent of the factory. E. Kingsland was a cousin of Edward A. Kingsland, one of the leading stationers in New York City, and presumably because of this relationship, Kingsland supplied a large part of Comstock's stationery requirements for many years. Kingsland in Morristown retired from the plant in 1885 and was succeeded by Robert G. Nicolson, who had been a foreman for a number of years. Nicolson, a native of Glasgow, Scotland, was brought to America as a child, first lived at Brockville, and then came to Morristown as foreman in the pill factory shortly after it was established. He was succeeded as superintendent by his own son, Robert Jr., early in the present century.

The great majority of the employees of the pill factory were women—or, more properly, girls—in an era when it was not yet common-place for members of the fair sex to leave the shelter of their homes for paid employment. The wage rates during the 1870s, 1880s and 1890s were $3 to $5 a week for girls and $7 to $12 a week for men; the last-named amount was an acceptable rate at that time for a permanent and experienced adult man. The factory management of this era was joyously unaware of minimum wages, fair employment laws, social security, antidiscrimination requirements, fair trade, food and drug acts, income taxes, and the remaining panoply of legal restrictions that harass the modern businessman. Since only a few scattered payroll records have been recovered, Comstock's maximum employment during the Morristown period is not known, or just when it was reached. In a brief sketch of the Indian Root Pill business, however, Mrs. Doris Planty, former Morristown town historian, mentions a work force of from "40 to 50" around the turn of the century.

In 1875, twenty years after its original projection, the Utica & Black River Railroad finally came through the village, bisecting the Comstock property with a right-of-way thirty-six feet wide and dividing it thereafter into a "lower shop," where the pills and tonics were made, and the "upper shop," where the medicines were packaged and clerical duties performed. The superintendent and his family lived above the upper shop in an apartment; it was in the spacious attic above this apartment that the records of the business, in a scattered and ransacked condition, were found. Inasmuch as the first recorded sale of land to Comstock occurred in March 1876, almost simultaneously with the arrival of the railroad, it is a fair surmise that the second building was put up about this time.

The coming of the railroad also put a station almost at the doorstep of the factory, and thereafter many shipments came and went by rail. The company's huge volume of mailings, often ten or fifteen bags a day, was also delivered directly to the trains, without going through the local post office. For some years, however, heavy shipments, including coal for the factory's boilers, continued to come by ship. The Brockville ferry also operated from a dock immediately adjacent to the railroad station; one end of the station was occupied by the United States Customs House.

Almost from the time of its arrival in Morristown, the Black River Railroad operated a daily through Wagner Palace Sleeping Car from New York City via Utica and Carthage, and service over the same route was continued by the New York Central after it took over the North Country railroads in 1891. This meant that Mr. Comstock, when he had business in New York City, could linger in his factory until the evening train paused at the station to load the afternoon's outpouring of pills and almanacs, swing aboard the waiting Pullman, and ensconce himself comfortably in his berth, to awaken in the morning within the cavernous precincts of Grand Central Station—an ease and convenience of travel which residents of the North Country in the 1970s cannot help but envy. The daily sleeping car through Morristown to and from New York City survived as long as the railroad itself, into the early 1960s, thus outlasting both of the Comstocks—father and son.

The pills were originally mixed by hand. In the summer of 1880 the factory installed a steam engine and belt-driven pill-mixing machinery. At least one rotary pill machine was purchased from England, from J.W. Pindar, and delivered to Comstock at a total cost (including ocean freight) of £19-10-9—about $100. One minor unsolved mystery is that a bill for a second, identical machine made out to A.J. White—with whom Comstock had not been associated for twenty years—is filed among the Comstock records; it can only be surmised that at this time Comstock and White were again on good terms, the memories of lawsuits, arrests, and prosecutions long since forgotten, and Comstock either ordered a machine in behalf of White or perhaps agreed to take one off his hands. At the time of this expansion, certain outbuildings and a dock for the unloading of coal were erected adjoining the lower building. During 1881 an underwater telegraph cable was laid between Morristown and Brockville, allowing immediate communication between the two Comstock factories.

With the advent of the electrical age, around the turn of the century, the Comstock factory also installed a generator to supply lighting, the first in the locality to introduce this amenity. The wires were also extended to the four or five company-owned houses in the village, and then to other houses, so that the company functioned as a miniature public utility. Its electric lines in the village were eventually sold to the Central New York Power Corporation and incorporated into that system. Steam heat was also supplied to the railroad station and the customs house, and the company pumped water out of the river to the water tower on the hill above Pine Hill Cemetery, following the installation of the public water system.

In 1908, Comstock built a large hotel across the street from the upper factory; sitting part way up the hill and surrounded by a wide veranda, it represented a conspicuous feature in the village and dominated the waterfront scene until its destruction by fire in 1925. The Comstock family, in 1910, also built a town hall and social center for the village. Adjacent to the lower shop a large boathouse was erected to shelter Mr. Comstock's yacht, the

Maga Doma

, a familiar sight on the river for many years.

FIGURE 15.—The village of Morristown from the waterfront. Railroad depot, Comstock Hotel, and pill-factory buildings located left of center.

In any large city, of course, a factory employing, at most, forty or fifty workers would have passed unnoticed, and its owner could hardly expect to wield any great social or political influence. In a remote village like Morristown, things are quite different; a regular employer of forty persons creates a considerable economic impact. For two generations the Indian Root Pill factory supplied jobs, in an area where they were always scarce, and at a time when the old forest and dairy industries were already beginning to decline. But the recital of its close associations with the village makes it clear that the pill factory was more than a mere employer; for ninety years it provided a spirit that animated Morristown, pioneered in the introduction of utilities and certain social services, linked the village directly with the great outside world of drug stores and hypochondriacs, and distinguished it sharply from other, languishing St. Lawrence County villages. One may wonder whether Dr. Morse's Indian Root Pills really did anyone any good. They certainly did heap many benefits upon all citizens of Morristown.

FIGURE 16.—Depot, Comstock Hotel, and factory buildings (at right), about 1910.

FIGURE 16.—Depot, Comstock Hotel, and factory buildings (at right), about 1910.

While there was only a single Comstock medicine business, operated as a sole proprietorship until 1902, Comstock found it convenient to maintain several dummy companies—really no more than mailing addresses—for some years after the move to the North. Thus, in Morristown was to be found, at least in business and postal directories, besides the Comstock company itself, two other proprietary manufacturers: Judson Pill Co. and E. Kingsland & Co.

The Judson Pill Co. preserved the name of Comstock's former partner, while use of the name E. Kingsland perhaps flattered the vanity of the former chief clerk and later plant superintendent. The major Kingsland product was Chlorinated Tablets, a sure cure for coughs, colds, hoarseness, bronchial irritation, influenza, diphtheria, croup, sore throat and all throat diseases; these were especially recommended by Dr. MacKenzie, Senior Physician in the Hospital for Diseases of the Throat (was there any such hospital?) in London, England. The Kingsland pills were also popularized under the name of Little Pink Granules.

Over on the Canadian side of the river, where another plant approximately the same size as the Morristown facilities was in operation, the Comstock Company had assimilated the Dr. Howard Medicine Co. Dr. Howard's leading remedies were his Seven Spices for all Digestive Disorders and the Blood Builder for Brain and Body. The latter, in the form of pills, was prescribed as a positive cure for a wide array of ailments, but like many other patent medicines of the era, it was hinted that it had a particularly beneficial effect upon sexual vitality.

They have an especial action (through the blood) upon the SEXUAL ORGANS of both Men and Women. It is a well recognized fact that upon the healthy activity of the sexual apparatus depend the mental and physical well-being of every person come to adult years. It is that which gives the rosy blush to the cheek, and the soft light to the eye of the maiden. The elastic step, the ringing laugh, and the strong right arm of the youth, own the same mainspring. How soon do irregularities rob the face of color, the eye of brightness! Everyone knows this. The blood becomes impoverished, the victim PALE. This pallor of the skin is often the outward mark of the trouble within. But to the sufferer there arise a host of symptoms, chiefest among which are loss of physical and nervous energy. Then Dr. Howard's BLOOD BUILDER steps into the breach and holds the fort. The impoverished Blood is enriched. The shattered nervous forces are restored. Vigor returns. Youth is recalled. Decay routed. The bloom of health again mantles the faded cheek. Improvement follows a few days' use of the pills; while permanent benefit and cure can only reasonably be expected when sufficient have been taken to enrich the Blood.

Before the Blood Builder pills were taken, all their users were advised to have their bowels thoroughly cleansed by a laxative medicine and, happily, the company also made an excellent preparation for this purpose—Dr. Howard's Golden Grains. While the good doctor was modern enough—the circular quoted from was printed in the 1890s—to recognize the importance of the healthy activity of the sexual apparatus, such a suggestion should not be carried too far—so we find that the pills were also unrivaled for building up systems shattered by debauchery, excesses, self-abuse or disease. Along with the pills themselves was recommended a somewhat hardy regimen, including fresh air, adequate sleep, avoidance of lascivious thoughts, and bathing the private parts and buttocks twice daily in ice-cold water.

FIGURE 17.—Card used in advertising Kingsland's Chlorinated Tablets.

A few years after their initial introduction, Dr. Howard's Blood Builder Pills somehow became "electric"—this word surrounded by jagged arrows prominently featured on the outer wrapper—although the character of the improvement which added this new quality was not explained anywhere. The literature accompanying these remedies explained that "in the evening of an active, earnest and successful life, and in order that the public at large might participate in the benefit of his discoveries," Dr. Howard graciously imparted to the proprietors the composition, methods of preparation, and modes of using these medicines. In other words, he was obviously a public benefactor of the same stamp as Dr. Morse and Dr. Cunard—although by the final years of the century, the old story about the long absence from home, the extended travels in remote lands, and the sudden discovery of some remarkable native remedy would probably have sounded a trifle implausible.