QUESTIONS
1. What is the first step in becoming a better bedding salesman?
2. Under what circumstances may cut-out samples be used to the best advantage?
3. What information do you need from the customer in order to recommend intelligently the right mattress and bedspring?
4. What reasons can you give the customer to convince her that she should buy quality sleeping equipment?
5. How do you overcome the customer's objection that competitors' stores are selling mattresses $10 cheaper?
6. Why should you stress the purchase of a new spring with each new mattress?
7. What are the best selling features of (a) box springs and (b) convolute and platform-top coil springs?
8. Why are waterfowl feathers superior to land fowl feathers in pillows?
9. How can you prove to a customer that her pillows should be replaced?
10. What features do you stress in selling sofa beds and studio couches?