The White Star Line
The White Star Line was originally a line of clipper ships trading to Australia, and owned by Pilkington and Wilson. The Line was bought by Mr. T. H. Ismay, who had formed a partnership with Mr. Imrie. Mr. Schwabe, of Broughton Hall, West Derby, was a large shareholder in Messrs. Bibby’s Mediterranean Line, and had, much to his annoyance, been notified that he could not have any further interest in their steamers, and the story goes that over a game of billiards he asked his friend, Mr. Imrie, to establish a new Line to New York, and promised, if he would do so, and would give the order to build the ships to Messrs. Harland and Wolff, he and his friends would take a substantial interest. Messrs. Ismay, Imrie & Co. accepted the proposal, and in conjunction with the late Mr. G. H. Fletcher founded, in 1870, the White Star Line of steamers to New York, Mr. Fletcher being associated with Mr. Ismay in the management. In the design of the “Oceanic,” “Baltic,” “Atlantic,” the first steamers built for the Line, Mr. Harland adopted the novel features to which I have already alluded, and these, with the personal interest which Mr. Ismay displayed in making travellers by his Line comfortable, quickly made the White Star Company very popular. It was this personal touch which contributed largely to the success of the Company, and built up its great prosperity.
Mr. Ismay was a personal friend of whom I saw much in private life. I did not consider his prominent position was due so much to his brilliance, although he was distinctly an able man, as to his personality. He was also very thorough in all he did, and had great initiative. He had the happy gift of winning the confidence of those with whom he was associated, and the power of selecting excellent lieutenants and placing responsibility upon them. He was ambitious—not for honour, for he had refused a Baronetcy—but that the White Star Line should be pre-eminent. I was his guest on board the “Teutonic,” in 1897, on the occasion of the Queen’s Diamond Jubilee; the ship was filled by the leading people of the land. All that was great and distinguished in politics, in literature, and art, etc., were represented. We had also the Kaiser Wilhelm II as a visitor. I was struck by Mr. Ismay’s composure and the perfection of all his arrangements.
The occasion was also made memorable by the appearance of the “Turbinia,” Sir Charles Parsons’ experimental ship. She rushed about at headlong speed, but always under control, and it was evident that the turbine was destined to become—as it has—a great motive power with immense possibilities. Mr. Ismay unfortunately did not live to see the completion of his chef d’œuvre, the “Oceanic.”