II. SOME NOTES ON METAPHOR IN JOURNALISM

Live and dead metaphor; some pitfalls; self-consciousness and mixed metaphor.

1. Live and Dead Metaphor.

In all discussion of metaphor it must be borne in mind that some metaphors are living, i.e. are offered and accepted with a consciousness of their nature as substitutes for their literal equivalents, while others are dead, i.e. have been so often used that speaker and hearer have ceased to be aware that the words are not literal: but the line of distinction between the live and the dead is a shifting one, the dead being sometimes liable, under the stimulus of an affinity or a repulsion, to galvanic stirrings indistinguishable from life. Thus, in The men were sifting meal we have a literal use of sift; in Satan hath desired to have you, that he may sift you as wheat, 'sift' is a live metaphor; in the sifting of evidence, the metaphor is so familiar that it is about equal chances whether sifting or examination will be used, and a sieve is not present to the thought—unless, indeed, some one conjures it up by saying All the evidence must first be sifted with acid tests, or with the microscope; under such a stimulus our metaphor turns out to have been not dead, but dormant. The other word, examine, will do well enough as an example of the real stone-dead metaphor; the Latin examino, being from examen the tongue of a balance, meant originally to weigh; but, though weighing is not done with acid tests or microscopes any more than sifting, examine gives no convulsive twitchings, like sift, at finding itself in their company; examine, then, is dead metaphor, and sift only half dead, or three-quarters.

2. Some pitfalls. A, Unsustained Metaphor; B, Overdone Metaphor; C, Spoilt Metaphor; D, Battles of the Dead; E, Mixed Metaphor.

A. Unsustained Metaphor

He was still in the middle of those twenty years of neglect which only began to lift in 1868. The plunge into metaphor at lift, which presupposes a mist, is too sudden after the literal twenty years of neglect; years, even gloomy years, do not lift.

The means of education at the disposal of the Protestants and Presbyterians of the North were stunted and sterilized. 'The means at disposal' names something too little vegetable or animal to consort with the metaphorical verbs. Education (personified) may be stunted, but means may not.

The measure of Mr. Asquith's shame does not consist in the mere fact that he has announced his intention to … Metaphorical measuring, like literal, requires a more accommodating instrument than a stubborn fact.

B. Overdone Metaphor

The days are perhaps past when a figure was deliberately chosen that could be worked out with line upon line of relentless detail, and the following well-known specimen is from Richardson:—

Tost to and fro by the high winds of passionate control, I behold the desired port, the single state, into which I would fain steer; but am kept off by the foaming billows of a brother's and sister's envy, and by the raging winds of a supposed invaded authority; while I see in Lovelace, the rocks on one hand, and in Solmes, the sands on the other; and tremble, lest I should split upon the former or strike upon the latter.

The present fashion is rather to develop a metaphor only by way of burlesque. All that need be asked of those who tend to this form of satire is to remember that, while some metaphors do seem to deserve such treatment, the number of times that the same joke can safely be made, even with variations, is limited; the limit has surely been exceeded, for instance, with 'the long arm of coincidence'; what proportion may this triplet of quotations bear to the number of times the thing has been done?—The long arm of coincidence throws the Slifers into Mercedes's Cornish garden a little too heavily. The author does not strain the muscles of coincidence's arm to bring them into relation. Then the long arm of coincidence rolled up its sleeves and set to work with a rapidity and vigour which defy description.

Modern overdoing, apart from burlesque, is chiefly accidental, and results not from too much care, but from too little. The most irreconcilable of Irish landlords are beginning to recognize that we are on the eve of the dawn of a new day in Ireland. 'On the eve of' is a dead metaphor for 'about to experience', and to complete it with 'the dawn of a day' is as bad as to say, It cost one pound sterling, ten instead of one pound ten.

C. Spoilt Metaphor

The essential merit of real or live metaphor being to add vividness to what is being conveyed, it need hardly be said that accuracy of detail is even more necessary in metaphorical than in literal expressions; the habit of metaphor, however, and the habit of accuracy do not always go together.

Yet Taurès was the Samson who upheld the pillars of the Bloc.

Yet what more distinguished names does the Anglican Church of the last reign boast than those of F.D. Maurice, Kingsley, Stanley, Robertson of Brighton, and even, if we will draw our net a little wider, the great Arnold?

He was the very essence of cunning, the incarnation of a book-thief.

Samson's way with pillars was not to uphold them; we draw nets closer, but cast them wider; and what is the incarnation of a thief? too, too solid flesh indeed!

D. Battles of Dead Metaphors

In The Covenanters took up arms there is no metaphor; in The Covenanters flew to arms there is one only—flew to for quickly took up; in She flew to arms in defence of her darling there are two, the arms being now metaphorical as well as the flying; moreover, the two metaphors are separate ones; but, being dead, and also not inconsistent with each other, they lie together quietly enough. But dead metaphors will not lie quietly together if there was repugnance between them in life; e'en in their ashes live their wonted fires, and they get up and fight.

It is impossible to crush the Government's aim to restore the means of living and working freely. 'Crush' for baffle, 'aim' for purpose, are both dead metaphors so long as they are kept apart, but the juxtaposition forces on us the thought that you cannot crush an aim.

National military training is the bedrock on which alone we can hope to carry through the great struggles which the future may have in store for us. 'Bedrock' and 'carry through' are both moribund or dormant, but not stone-dead.

The vogue of the motor-car seems destined to help forward the provision of good road-communication, a feature which is sadly in arrear. Good road-communication may be a feature, and it may be in arrear, and yet a feature cannot be in arrear; things that are equal to the same thing may be equal to each other in geometry, but language is not geometry.

They are cyphers living under the shadow of a great man.

He stood, his feet glued to the spot, his eyes riveted on the heavens.

The Geddes report is to be emasculated a little in the Cabinet, and then thrown at the heads of the Electorate.

Viscount Grey's suggestion may, in spite of everything, prove the nucleus of solution.

The superior stamina of the Oxonian told in no half-hearted measure. [Even careful writers are sometimes unaware of the comical effect of some chance juxtaposition of words and ideas, whereby a dormant metaphor is set on its legs. Thus Leslie Stephen in his life of Swift wrote: Sir William Temple, though he seems to have been vigorous and in spite of gout a brisk walker, was approaching his grave. And again when he was triumphantly recording the progress of agnosticism he has: Even the high-churchmen have thrown the Flood overboard. [ED.]

E. Mixed Metaphors

For the examples given in D, tasteless word-selection is a fitter description than mixed metaphor, since each of the words that conflict with others is not intended, as a metaphor at all. 'Mixed metaphor' is more appropriate when one or both of the terms can only be consciously metaphorical. Little warning is needed against it; it is so conspicuous as seldom to get into speech or print undetected.

This is not the time to throw up the sponge, when the enemy, already weakened and divided, are on the run to a new defensive position. A mixture of prize-ring and battlefield.

In the following extract from a speech it is difficult to be sure how many times metaphors are mixed; readers versed in the mysteries of oscillation may be able to decide:

No society, no community, can place its house in such a condition that it is always on a rock, oscillating between solvency and insolvency. What I have to do is to see that our house is built upon a solid foundation, never allowing the possibility of the Society's life-blood being sapped. Just in proportion as you are careful in looking after the condition of your income, just in proportion as you deal with them carefully, will the solidarity of the Society's financial condition remain intact. Immediately you begin to play fast and loose with your income the first blow at your financial stability will have been struck.

A real poet losing himself in the meshes of a foolish obsession.

Johnson tore the hearts out of books ruthlessly in order to extract the honey out of them expeditiously. Are we to let the pendulum swing back to the old rut? Those little houses at the top of the street, dwarfed by the grandiloquence on the opposite side, are too small, too.

3. Self-consciousness and Mixed Metaphor.

The gentlemen of the Press regularly devote a small percentage of their time to accusing each other of mixing metaphors or announcing that they are themselves about to do so (What a mixture of metaphors! If we may mix our metaphors. To change the metaphor), the offence apparently being not to mix them, but to be unaware that you have done it. The odd thing is that, whether he is on the offensive or the defensive, the writer who ventures to talk of mixing metaphors often shows that he does not know what mixed metaphor is. Two typical examples of the offensive follow:

_The Scotsman says: 'The crowded benches of the Ministerialists contain the germs of disintegration. A more ill-assorted majority could hardly be conceived, and presently the Opposition must realize of what small account is the manoeuvring of the Free-Fooders or of any other section of the party. If the sling be only properly handled, the new Parliamentary Goliath will be overthrown easily enough. The stone for the sling must, however, be found on the Ministerial side of the House, and not on the Opposition side.' Apparently the stone for the sling will be a germ. But doubtless mixed feelings lead to mixed metaphors._ In this passage, we are well rid of the germs before we hear of the sling, and the mixture of metaphors is quite imaginary.

Since literal benches often contain literal germs, but 'crowded benches' and 'germs of disintegration' are here separate metaphors for a numerous party and tendencies to disunion, our critic had ready to his hand in the first sentence, if he had but known it, something much more like a mixture of metaphors than what he mistakes for one.

'When the Chairman of Committees—a politician of their own hue—allowed Mr. Maddison to move his amendment in favour of secular education, a decision which was not quite in accordance with precedent, the floodgates of sectarian controversy were opened, and the apple of discord—the endowment of the gospel of Cowper-Temple—was thrown into the midst of the House of Commons.' What a mixture of metaphor! One pictures this gospel-apple battling with the stream released by the opened floodgates. In point of fact, the floodgates and the apple are successive metaphors, unmixed; the mixing of them is done by the critic himself, not by the criticized; and as to gospel-apple, by which it is hinted that the mixture is triple, the original writer had merely mentioned in the gospel phrase the thing compared by the side of what it is compared to, as when one explains the Athens of the North by adding Edinburgh.

Writers who are on the defensive apologize for change and mixture of metaphors as though one was as bad as the other; the two sins are in fact entirely different; a man may change his metaphors as often as he likes; it is for him to judge whether the result will or will not be unpleasantly florid; but he should not ask our leave to do it; if the result is bad, his apology will not mend matters, and if it is not bad no apology was called for. On the other hand, to mix metaphors, if the mixture is real, is an offence that should have been not apologized for, but avoided. Whichever the phrase, the motive is the same—mortal fear of being accused of mixed metaphor.

…showed that Free Trade could provide the jam without recourse being had to Protective food-taxes: next came a period in which (to mix our metaphors) the jam was a nice slice of tariff pie for everybody, but then came the Edinburgh Compromise, by which the jam for the towns was that there were to be… When jam is used in three successive sentences in its hackneyed sense of consolation, it need hardly be considered in the middle one of them a live metaphor at all; however, the as-good-as-dead metaphor of jam is capable of being stimulated into life if any one is so foolish as to bring into contact with it another half-dead metaphor of its own (i.e. of the foodstuff) kind, and it was, after all, mixing metaphors to say the jam was a slice of pie; but then the way of escape was to withdraw either the jam or the pie, instead of forcing them together down our throats with a ramrod of apology.

Time sifts the richest granary, and posterity is a dainty feeder. But Lyall's words, at any rate—to mix the metaphor—will escape the blue pencil even of such drastic editors as they. Since all three metaphors are live ones, and they are the sifter and the feeder, the working of these into grammatical connexion with the blue pencil does undoubtedly mix metaphors. But then our author gives us to understand that he knows he is doing it, and surely that is enough. Even so some liars reckon that a lie is no disgrace provided that they wink at a bystander as they tell it, even so those who are addicted to the phrase 'to use a vulgarism' expect to achieve the feat of being at once vulgar and superior to vulgarity.

Certainly we cannot detect the suggested lack of warmth in the speech as it is printed, for in his speech, as in the Prime Minister's, it seems to us that (if we may change the metaphor) exactly the right note was struck.

We may, on the one hand, receive into our gill its precise content of the complex mixture that fills the puncheon of the whole world's literature, on the other—to change the metaphor—our few small strings may thrill in sympathetic harmony to some lyrical zephyrs and remain practically unresponsive to the deep-sea gale of Aeschylus or Dante.

Why, yes, gentlemen, you may change your metaphors, if it seems good to you, but you may also be pretty sure that, if you feel the necessity of proclaiming the change, you had better have abstained from it.

Two of the trump cards played against the Bill are (1) that 'it makes every woman who pays a tax-collector in her own house', and (2) that 'it will destroy happy domestic relations in hundreds of thousands of homes'; if we may at once change our metaphor, these are the notes which are most consistently struck in the stream of letters, now printed day by day for our edification in the Mail. This writer need not have asked our leave to change from cards to music; he is within his rights, anyhow, and the odds are, indeed, that if he had not reminded us of the cards we should have forgotten them in the intervening lines, but how did a person so sensitive to change of metaphor fail to reflect that it is ill playing the piano in the water? 'A stream of letters', it is true, is only a picturesque way of saying 'many letters', and ordinarily a dead metaphor; but once put your seemingly dead yet picturesque metaphor close to a piano that is being played, and its notes wake the dead—at any rate for readers who have just had the word metaphor called to their memory.—H.W. FOWLER.