The WESTERN COWBOY
and
ARABIANS IN THE ROCKIES

PRICE $1.00
Copyright 1948, Trinidad Bean & Elevator Co.
Denver, Colorado

The WESTERN COWBOY

Call him bronco buster, cowpuncher, cattleman, or just plain ranch hand ... the western cowboy to those who know him best, has always been “just a plain, everyday upstandin’ man!” He is courageous and fearless ... loyal to his outfit and to his friends, and does his best to live up to the code of his colorful calling.

An oldtimer might tell you that the cowboy’s code calls for “courage and loyalty, uncomplaining cheerfulness, laughter at danger and hardships, lack of curiosity regarding another’s past, and respect for womanhood.”

The cowboy may change with the times, but so long as the West raises cattle he’ll be with us ... riding the range, testing his skill at the rodeo ... “doin’ his job” as he upholds the proud traditions of the West and one of its greatest industries ... the cattle business.

ON THE MOVE

The cowboy and the horse he rides are the result of a way of life. The man and the animal have developed together, adapting themselves to a type of life and work unfamiliar to millions of our present generation.

The dime-novel, two-gun characters of fiction, the movies built around these stories, and the occasional rodeo performance, are the basis for the average person’s impressions about the Western cowboy. Overlooked are the real life and the important daily tasks of these men on horseback who provide the meat for the nation’s tables.

The cowboy knows no hours. From sunup to sundown, in blizzard, rain and sunshine, he watches and cares for his herd.

The pioneers who built the cattle business into a tremendous industry used the saddle for making history. The modern cowboy following in their path is still using a saddle for a throne from which he upholds a tradition ... and never will he forsake that saddle for a jalopy to help him over the rough places.

ON GUARD

Probably no other American spends a greater part of his time outdoors than the Western cowboy. Certainly no other form of activity is so dependent upon the whims of Nature and animals. A calf may stray among jagged rocks, and a horse break a leg in recovering him. Rider and horse are always flirting with danger! Sickness in a herd or among the horses calls for expert knowledge and kindness. Broken fences, storms, mountain lions and the elements themselves present problems which to many of us would seem insurmountable. Gopher holes lurk in hidden places to throw both horse and rider; turbulent streams with their slippery boulders must be forded; high ledges and snowy precipices must be traversed under varying conditions.

Yes, it’s a rugged life and one which calls for strong men with clear eyes and steady hands. Under these men must be sturdy, sure-footed horses.

This combination of man and horse has contributed greatly to the romantic history of America; and, even today, typifies a way of life unlike any other.

It’s no wonder that this Western life has developed a strange and flavorful language of its own ... distinctly different from that used in other walks of life. It’s natural, too, that special clothing should be worn. Above all, it is essential that the cowboy’s greatest asset, the horse, should be specially bred and trained.

There are many of the words of the trail and cow camp in these pages. You’ll become familiar with the type of clothing worn by the Western cowboy. Most of all, you’ll see and learn about the magnificent horses that he rides. At work, at play and in the show ring ... the horse is dominant!

HIGH PLACE

“A RANCH IS NO BETTER THAN ITS HORSES”