IV
The foregoing elementary directions affect the main part of the book, its body. There remains a section which goes before the text, known as the "preliminaries," often complicated both in respect to arrangement and draftsmanship. Before considering these, it may be well to summarize our present findings—to concentrate them into a formula. According to our doctrine, a well-built book is made up from vertical oblong pages arranged in paragraphs having an average line of ten to twelve consistently spaced words, set in a fount of comfortable size and familiar design; the lines sufficiently separated to prevent doubling and the composition being headed by a running title. This rectangle is so imposed upon the page as to provide centre, head, fore-edge and tail margins of dimensions suitably related not only to the length of line but to the disposition of space at those points where the text is cut into chapters, and where the body joins the prefatory and other pages known as "preliminaries."
Now these first pages, being intended rather for reference than for reading and re-reading, are less strictly governed by convention than the text-pages. They consequently offer the maximum opportunity for typographic design. The history of printing is in large measure the history of the title-page. When fully developed, the title occupied a recto page, either partially or wholly; and the title-phrase, or the principal words of it, has generally been set in a conspicuous size of type. Sixteenth-century Italian printers generally used large capitals copied from inscriptions, or by exception, from medieval manuscripts; while English use emulated the French in employing a canon line of upper and lower-case, followed by a few lines of pica capitals. Next came the printer's device, and at the foot of the page, his name and address. These large sizes of upper and lower-case, an inheritance from printers who were accustomed to black-letter (which cannot be set in solid capitals), have gone. The device has also vanished (it has been revived by a few publishers), and thus the contemporary title page is generally a bleak affair, exhibiting in nine out of ten cases a space between the title and the imprint of the printer-publisher, so that this blank tends to be the strongest feature on the page. When the device was first abandoned, the author, printer or publisher took advantage of the leisure of the reader and the blank at their disposal, to draft a tediously long title, subtitle and list of the author's qualifications, designed to fill the entire page. The present-day publisher goes to the other extreme, reducing the title to as few short words as possible, followed with "by" and the author's name. A professional writer may insert, e.g., "Author of The Deluge" under his name or there may be incorporated a motto; but apart from such exceptions, three and sometimes four inches of space separate the author's name from the first line of the imprint.
The result is that unless the title is set in a size of type out of all relation to that of the remainder of the book, this space is more conspicuous than the chief line. It is more reasonable to lessen this space by shortening the depth of the whole piece from title to imprint. It is clear that a volume in 12-point does not require a 30-point title unless it be a folio in double-column; and it is of no consequence if the title page is a little shorter than the text pages. There is no reason, other than a desire to be "different," for a title page to bear any line of type larger than twice the size of the text letter. If the book be set in 12-point, the title need be no larger than 24-point—and may decently enough be smaller. As lower-case is a necessary evil, which we should do well to subordinate since we cannot suppress, it should be avoided when it is at its least rational and least attractive—in large sizes. The main line of a title should be set in capitals; and, like all titling capitals, they should be spaced. Whatever may happen to the rest of the composition, the author's name, like all displayed proper names, should be in capitals.