ADVERTISING
Expect from me no recommendation of the “scientific” treatises on advertising or of the professional psychological analyses of the instincts. Books, books in tons, have been written about advertising, and as far as I am concerned, every single one of them is right. Read these, if you have the hardihood, and remain mute. Read them, I should say, and be eternally damned. Read them and retire rapidly to a small room comfortably padded and securely locked.
J. T. S.