HE DOES NOT WOUND THEIR SELF-RESPECT.
This is exactly the impression he desires them to possess, in his own words:—
“I do not wish to make a single one feel that he is receiving charity, or is in any way a pauper. Such an impression is harmful, and lowers the standard of those who have a right to consider that they are the sinews of the country. I wish them to feel only that they are buying at low prices. Suppose that those who buy five cents’ worth of groceries and trudge a distance for them, are able to pay a little more. The mere fact that they walk far to save a few cents, proves that their hard-earned pennies are precious, and that there is the necessity of getting all that can be obtained for their money.”