REPORT OF THE COMMITTEE ON METHODS OF PUBLICITY FOR LIBRARY SCHOOLS
The Committee on Methods of Publicity respectfully reports to the Professional Training Section as follows:
At the time of the mid-winter meeting at Chicago the members of this Committee met and after consultation with the Secretary of the A. L. A. determined upon a procedure which was carried out as follows:
It was deemed wise to make an effort to reach the students in the colleges and universities through the publication of an article in each of the periodicals published in the various colleges. One form of letter was framed for co-educational institutions, one form for use at men's colleges and one form for use at women's colleges. These were mimeographed and Mr. Utley, who had already prepared a list of college publications, mailed the letter to over 180 publications.
The letter was in no sense an advertisement of library schools; it was rather an attempt to set forth facts relative to the opportunities within the library profession. It called attention to the existence of the various library schools and referred the interested student to the college librarian or to the Secretary of the A. L. A.
Although the Committee flattered itself it had produced a helpful and interesting letter, it cannot learn that it was reprinted to any considerable extent nor that it resulted in interesting many students in the profession.
The Committee is informed that in many, if not in most, of the educational institutions of the country there are groups of persons interested in vocational training. It is therefore recommended that this publicity work be continued, but that the approach for the publication of the article and for the local use of it be made through the persons or groups in each institution which are particularly interested in vocational training. In most cases these persons have an established channel of publicity and can reach the students and the publications better than they can be reached through the direct attack heretofore employed.
Respectfully submitted,
CARL H. MILAM,
M. S. DUDGEON,
JOSEPHINE A. RATHBONE,
Committee on Methods of Publicity.
June 25, 1913.
The following "Account of the work of the library school round table for 1912 and 1913," by Mr. P. L. WINDSOR, was read by Miss Frances Simpson.