TO MY BOOKSELLER
Thou that makst gain thy end, and, wisely well,
Callst a book good, or bad, as it doth sell,
Use mine so too: I give thee leave; but crave
For the luck's sake it thus much favour have
To lie upon thy stall, till it be sought;
Not offered, as it made suit to be bought;
Nor have my title-leaf on posts or walls,
Or in cleft sticks, advanced to make calls
For termers, or some clerk-like servingman,
Who scarce can spell the hard names: whose knight less can.
If without these vile arts it will not sell,
Send it to Bucklersbury, there 'twill well.
Ben Jonson.