TORONTO, CANADA.


The Leading Newspaper
of the Dominion

THE DAILY . . . .

—Has over 12,000 more regular circulation every
day than it had in 1897, and nearly 4,000 more than
—one year ago.

IT GROWS BECAUSE IT PLEASES.
IT HAS ALL THE NEWS
EVERY DAY.


The Saturday Illustrated

With its 24, or 28 pages every Saturday, its illustrated supplement, its many special features—Short Stories and Sketchy Articles—besides having the current news of the day, has become a strong rival to the best monthly magazines.

IT IS CANADA'S
GREATEST NEWSPAPER

You can have THE GLOBE every day and the Saturday Illustrated for about the same price as you have to pay for many of the smaller dailies.

THE WEEKLY GLOBE

Has had several new features added, has all the news of the week in concise form, and keeps its readers in close touch with every part of the world, and more especially our own country.
Subscription rates and full particulars can be had from any newsdealer or postmaster, or send direct to
THE GLOBE,
Toronto, Canada.


Many Readers
Don't Realize

what it means when they are told that an important Company, which classifies its business in two sections, has had a mortality of 56.3 per cent. of the expectation in its TEMPERANCE SECTION and 80.3 per cent. in its GENERAL SECTION on the average for a period of fifteen years.

It means simply that only $563 was required to pay expected losses of $1,000 in the Temperance Section while $801 was required in the General Section, i.e.—there was a saving of $4.37 on each $1,000 in the one case for profit and a saving of $199 in the other.

This is the actual experience of The Sceptre Life which follows the same lines as THE TEMPERANCE AND GENERAL LIFE ASSURANCE COMPANY, which is the Total Abstainers Company in Canada. To learn about it ask for its paper entitled Our Advocate.

Hon. G. W. Ross,H. Sutherland,
President.Man. Director.