I
I chose newspaper work in my native city, Pittsburg, mainly because I liked to write. I went into it after my high-school days, spent a six months’ apprenticeship on a well-known paper, left it for another, and in five years’ hard work had risen from the reportorial ranks to that of a subordinate editorial writer—a dubious rise. Hard work had not threshed out ambition: the few grains left sprouted. The death of an uncle and an unexpected legacy fructified my desire. I became zealous to preach crusades; to stamp my own individuality, my own ideals, upon the “people”; in short, to own and run a newspaper. It was a buxom fancy, a day-dream of many another like myself. A rapid rise had obtained for me the summit of reasonable expectation in the matter of salary; but I then thought, as indeed I do still, that the sum in one’s envelope o’ Mondays is no criterion of success. Personal ambition to “mould opinion,” as the quaint untruth has it, as well as the commercial side of owning a newspaper, made me look about over a wide field, seeking a city which really needed a new newspaper. The work was to be in a chosen field, and to be one’s own taskmaster is worth more than salary. As I prospected, I saw no possible end to the venture save that of every expectation fulfilled.
I found a goodly town (of course I cannot name it) that was neither all future nor all past; a growing place, believed in by capitalists and real-estate men. It was well railroaded, in the coal fields, near to waterways and to glory. It was developing itself and being developed by outside capital. It had a newspaper, a well-established affair, whose old equipment I laughed at. It needed a new one. My opening was found. The city would grow; I would grow up with it. The promise of six years ago has been in part fulfilled. I have no reason to regret my choosing the city I did.
I went back to Pittsburg, consulted various of the great, obtained letters to prominent men high in the political faith I intended to follow, went back to my town armed with the letters, and talked it over. They had been considering the matter of a daily paper there to represent their faith and themselves, and after much dickering a company was formed. I found I could buy the weekly Herald, a nice property whose “good will” was worth having. Its owner was not over-anxious to sell, so drove a good bargain. As a weekly the paper for forty-three years had been gospel to many; I would make it daily gospel to more. In giving $5,500 for it I knew I was paying well, but it had a great name and a wide circulation.
I saw no necessity of beginning on a small scale. People are not dazzled in this way. I wanted a press that folk would come in and see run, and as my rival had no linotypes, that was all the more reason why I should have two. Expensive equipments are necessary for newspapers when they intend to do great works and the public is eager to see what is going to happen. All this took money, more money than I had thought it would. But, talking the matter over with my new friends and future associates, I convinced them that any economy was false economy at the start. But when I started I found that I owned but forty per cent of the Herald Publishing Company’s stock. I was too big with the future to care. The sixty per cent was represented by various politicians. That was six years ago.
It does not do in America, much less in the Atlantic, to be morosely pessimistic. At most one can be regretful. And yet why should I be regretful? You have seen me settle in my thriving city; see me now. I have my own home, a place of honor in the community, the company of the great. You see me married, with enough to live on, enough to entertain with, enough to afford a bit of travel now and then. I still “run” the Herald: it pays me my own salary (my stockholders have never interfered with the business management of the paper), and were I insistent, I might have a consular position of importance, should the particular set of politicians I uphold (my “gang,” as my rival the Bulletin says) revert to power. There is food in my larder, there are flowers in my garden. I carry enough insurance to enable my small family to do without me and laugh at starvation. I am but thirty-four years old. In short, I have a competence in a goodly little city. Why should I not rejoice with Stevenson that I have “some rags of honor left,” and go about in middle age with my head high? Who of my schoolmates has done better?
Is it nothing, then, to see hope dwindle and die away? My regret is not pecuniary: it is old-fashionedly moral. Where are those high ideals with which I set about this business? I dare not look them in their waxen faces. I have acquired immunity from starvation by selling underhandedly what I had no right to sell. Some may think me the better American. But P. T. Barnum’s dictum about the innate love Americans have for a hoax is really a serious matter, when the truth is told. Mr. Barnum did not leave a name and a fortune because he befooled the public. If now and then he gave them Cardiff giants and white elephants, he also gave them a brave display in three crowded rings. I have dealt almost exclusively with the Cardiff giants.
My regret is, then, a moral one. I bought something the nature of which did not dawn upon me until late; I felt environment adapt me to it little by little. The process was gradual, but I have not the excuse that it was unconscious. There is the sting in the matter. I can scarcely plead ignorance.
Somewhere in a scrapbook, even now beginning to yellow, I have pasted, that it may not escape me (as if it could!), my first editorial announcing to the good world my intent with the Herald. Let me quote from the mocking, double-leaded thing. I know the words. I know even now the high hope which gave them birth. I know how enchanting the vista was unfolding into the future. I can see how stern my boyish face was, how warm my blood. With a blare of trumpets I announced my mission. With a mustering day of the good old stock phrases used on such occasions I marshaled my metaphors. In making my bow, gravely and earnestly, I said, among other things:—
“Without fear or favor, serving only the public, the Herald will be at all times an intelligent medium of news and opinions for an intelligent community. Bowing the knee to no clique or faction, keeping in mind the great imperishable standards of American manhood, the noble traditions upon which the framework of our country is grounded, the Herald will champion, not the weak, not the strong, but the right. It will spare no expense in gathering news, and it will give all the news all of the time. It will so guide its course that only the higher interests of the city are served, and will be absolutely fearless. Independent in politics, it will freely criticise when occasion demands. By its adherence to these principles may it stand or fall.”
But why quote more? You have all read them, though I doubt if you have read one more sincere. I felt myself a force, the Herald the expression of a force; an entity, the servant of other forces. My paper was to be all that other papers were not. My imagination carried me to sublime heights. This was six years ago.