GET AFTER THE BILLBOARDS

If your town has not yet taken action against the billboard nuisance it is time that it did. Have a strong town by-law passed and see that it is enforced. There is no question that public sentiment is against the billboard. They should be made outlaws upon the highways. State legislation has been enacted against them, but its effectiveness has been tempered by the timidity of those charged with the enforcement of the laws to destroy the "property values" that is claimed for them. Public sentiment, rightly used, can do more than laws. Offending billboard advertisers can be shown that such advertising is injudicious and in time they will voluntarily give it up.

By law, billboards can be debarred from localities possessing unusual scenic beauty. The Mohawk Trail and Cape Ann are examples of the application of this principle. Cape Cod has just as great claims. Its scenic beauty is marred and destroyed by the glaring monstrosities that greet the traveler everywhere. Let them be removed and an irritating offense against the nerves and asthetic senses will be removed.

The only way to get rid of the billboards is to act.