THREE HUNDRED THOUSAND.
It is hard to realize the meaning of these figures, which represent the present circulation of MCCLURE'S MAGAZINE. Three years ago five magazines—"The Century," "Harper's," "Scribner's," "The Cosmopolitan," and "Munsey's"—apparently occupied the whole magazine field. But their total circulation was not over five hundred thousand copies. The circulation of MCCLURE'S is now equal to three-fifths of the combined circulation of all its rivals at the time it started.
"Harper's Magazine" and "The Century" for many years supplied the need of the American people for great illustrated monthlies. One imagines that every intelligent family in the United States takes one or the other, or both, of these magazines. "Harper's" is over half a century old, and "The Century" has just completed twenty-five years of splendid life.
MCCLURE'S has a circulation equal to both these giants of the magazine world.
We mention these facts, not for the mere sake of comparison, but simply to enable our friends to understand what a circulation of three hundred thousand means.
And while we are speaking about ourselves we might mention that for three months—October, November, and December—we had, month by month, more paid advertising than any other magazine, while our December number had more pages of paid advertising than any other magazine at any time in the history of the world.
Another interesting fact is that during the two months of November and December, MCCLURE'S MAGAZINE made greater strides in permanent circulation than any other magazine ever made.