THE NEW APPEAL.

We observe with interest the latest development in the London Press—the appearance of the new Labour journal, The Daily Nail.

In the past, attempts to found a daily newspaper for the propagation of Labour views have not always met with success. Possibly the fault has been that they made their appeal too exclusively to the Labour public. We understand that every care will be taken that our contemporary shall under no circumstances be a financial failure.

The Daily Nail is a bright little sheet, giving well-selected news, popular "magazine" and "home" features, and, on the back page, a number of pictures. It has a strong financial section, a well-informed Society column, and a catholic and plentiful display of advertisements, including announcements of many of those costly luxuries which Labour to-day is able to afford.

While in its editorial comments it suggests emphatically that the Government of the day is not and never can be satisfactory, it refrains from embarrassing our statesmen with too many concrete proposals for alternative methods.

We learn that the new Labour daily is substantially backed by a nobleman of pronounced democratic ideals. From his Lordship down to the humblest employee there exists among the staff a beautiful spirit of fellowship unmarked by social distinction.

"Good morning, comrade," is the daily greeting of his Lordship to the lift-boy, who replies with the same greeting, untarnished by servility.