THE NEW JOURNALISM.
["In New York Mr. Harding leads by a figure something like the circulation of The Daily Mail. Pennsylvania gives him a majority which appears equal to the circulation of The Evening News. It is phenomenal."
—The Evening News.]
The method which is being used just now by some of Mr. Punch's contemporaries to draw attention to their circulations does not, it will be seen, tend to numerical nicety, though doubtless it has its advantages from the advertising point of view. The following items of news are intelligently anticipated.
The licences cancelled in one district in Scotland, as a result of the recent local veto poll, total exactly half the number of quires of "returns" of last week's Pawkiesheils Gazette. It is insignificant.
An analysis of the miners' votes in the Lancashire coalfield proves that there were as many men in favour of rejecting the Government proposals as would have provided ten readers for each copy sold (not merely printed) of the last issue of The Chowbent and Chequerbent Chronicle. It is magnificent.
It is estimated that, if three more distinguished statesmen and another woman of letters can be prevailed upon to write piquant reviews of Mrs. Asquith's autobiography, the sale of the work will probably greatly exceed the numbers of copies of the latest Blue Book issued by H.M. Stationery Office. It is unthinkable.
It is confidently expected that, if the protests against a certain cinema plot can be sustained for a few days longer, as many people will go to see the show in the first week as there are feet in the film—without counting those who will sneak round for a free view of "The Stage Door of the Diadem Theatre." It is good business.
"An ex-Army officer was charged with stealing cooks valued at 51/- from Messrs. ——'s."
—Sunday Paper.
At that price they must have been very plain cooks.
