SUBSCRIPTION PRICE

The subscription price of The Half-Century is 75 cents per year, or 50 cents for six months. Some time ago we made an offer as a special inducement to send the publication for one year for fifty cents—to all who would send us their subscription before the date of publication. The responses were very flattering, which shows in what confidence the management is held. As this offer did not reach many of our friends in time to take advantage of the same, we have decided to extend the offer until August 10, 1916. The offer will positively be withdrawn on that date. As a matter of fact, the probabilities are that the subscription price will have to be advanced to One Dollar per year, on account of the steady advance in the cost of paper, printing inks, labor, etc.

Therefore, we suggest that you take the benefit of this extremely low offer, by filling in the attached coupon and mailing same with your remittance to us promptly.

[COUPON]

OUR SPECIAL ADVANCE OFFER

Extended to August 10, 1916

The Half-Century Magazine Publishing Company

3708 WABASH AVENUE, CHICAGO, ILL.

Subscription Price, One Year 75 Cents; Six Months 50 Cents; Three Months 25 Cents

GENTLEMEN:

Enclosed find 50 cents in payment of One Year’s Subscription to The Half-Century Magazine as per your Reduced Price Advance Offer.

Name

Street or P. O.

Town

State

Date

Don’t Be A Fossil! Live in the 20th Century

You wouldn’t by preference travel now in an ox wagon, would you?

THEN WHY NOT JOIN

THE INTERNATIONAL
Benevolent & Protective Association

An Up-to-Date Fraternal Order that Meets the Requirements of Today

Some of the old-time orders offer you weekly dues when you are sick, burial when you die and endowment to your beneficiaries. We do that for you, too, and we do more.

WE HELP YOU TO LIVE WE HELP YOU TO PROSPER

We furnish you free medical attendance and pay you for the time you lose while you are sick.

We Help You in Your Business or Daily Vocation

We assist you financially when in need. Each member pledges to deal with other members in preference to those who are not members (other things being equal), and we use every legitimate method to require members to truthfully live up to this pledge—even to the extent of expulsion, where it is conclusively proven that said member continues to violate this obligation. However, we do not require one member to pay another more for the same article or service. We have this plan perfected so that it works out harmoniously.

We Oppose Race Discriminations

Such as unequal accommodations on railroads, etc., by persuasion and the influence of prominent, fair minded white persons, and also by legal process through the courts. We condemn the practice that many white firms have of advertising their products by ridiculing the race, and oppose the same by boycotting such firms and their products.

If there is no lodge of ours in your city you can join individually, Chicago Council No. 1, and live where you are—you will not have to come to Chicago to do so.

Write for application blank and full particulars to

The International Benevolent & Protective Association

OLGA L. PORTER. Cor. Secretary
ORGANIZERS WANTED 5349 Indiana Ave., Chicago, Ill.

Everything Musical

The Azalia Hackley
MUSIC
Publishing House

MUSIC PUBLISHERS

AND DEALERS IN

All the Latest Songs and Records

We make a specialty of songs and music of all kinds—Religious, Patriotic, Classic or Ragtime written by our people.

We set your words to music and publish same on a royalty basis.

Mail Orders Filled

The Azalia Hackley
Music Publishing House
5244 State St., Chicago, Ill.

DON’T Take a
Chance
With Your Films

Don’t have them developed with inferior chemicals. We use only the best C. P. Mallinckrodt Chemicals in our photo finishing laboratory, and employ only skilled photographers to FINISH YOUR WORK. In our printing and enlarging departments we produce perfect black and whites, and use only the best grades of developing paper. All prints are masked with white border and trimmed with even margin.

Your order receives undivided attention in our laboratory, where QUALITY OF FINISH is the first consideration.

Any size roll of film, 6 or 12 exposures, developed for 10c.

Your Photo finishing may be sent to us by mail. It will have prompt attention.

We carry a complete line of
Cameras and Kodaks

The Azalia Hackley
Music Publishing House
5244 State St., CHICAGO

WE SELL BOOKS

When you want a
Book of any kind

WRITE US

If we can’t get what you want,

It’s not in print

Books written
By Colored-American Authors
Our Specialty

Lowest Prices Quick, Efficient Service

THE
Progressive Book Publishers
3519 State St., Chicago, Ill.

We Publish Books, etc.

IN SUMMER
YOU NEED

PU-RI

To Prevent the Odor
From Perspiration

COMING

READY AUGUST 1st

BLACK’S
BLUE
BOOK

Directory of Chicago’s Active
Colored People and Guide
to Their Activities

On news stands or sent anywhere on receipt of price 25 cents

FORD S. BLACK, Publisher
6446 St. Lawrence Ave. Chicago, Ill.

USE
RO-ZOL

The Face Bleach That Will Bleach

Will Also Positively Remove Tan, Liver Spots and Freckles

AVOID IMITATIONS

THE OVERTON-HYGIENIC MFG. COMPANY
Dept. H. C. Chicago, Ill.

AGENTS WANTED

We are also manufacturers of the Original High-Brown Face Powder, the first and only face powder made especially for the complexion of our people.

High-Brown Hair Grower
WILL GROW YOUR HAIR

It Is A Straightener As Well As A Grower

Nicely Perfumed—Absolutely Harmless

Gives the hair that live, glossy appearance which is so much desired. A trial will convince the most skeptical.

PRICE 50 CENTS

MADE ONLY BY

The Overton-Hygienic Manufacturing Co.
CHICAGO, ILL.

START A BUSINESS OF YOUR OWN

The Perfumers’ Supply Co.

Importers and Jobbers of Materials for

Manufacturers of Hair Preparations
Toilet Articles and Perfumes

We Carry A Complete Stock at the Lowest Prices

Some of which are as follows

Talcum Waxes W Petrolatum C Petrolatum A Petrolatum Jars Colors Boxes Bottles Labels, etc. Oil Rose Oil Lilac Oil Lemon Oil Lavender Oil Bergamot

We will sell you the supplies and teach you Free how to make Cold Creams, Face Bleaching Creams, Hair Pomades, Hair Growers, Perfumes, Toilet Waters, etc.; or we will make any of these articles for you and print your name on the label, ready for you to sell.

Catalog and terms sent on receipt of 10 cents in postage

THE PERFUMERS’ SUPPLY CO.
Dept. J, Monadnock Block
CHICAGO, ILL.

Successful baking requires a good baking powder

Hygienic
Pet Baking
Powder

meets that requirement

Economical and Strictly Pure

A LARGE CAN FOR 10c

For sale by all good dealers

Overton-Hygienic Co.
CHICAGO

A Marvel! A Revelation!

Magic Furniture Polish

THE POLISH THAT MAKES OLD FURNITURE
LOOK THE SAME AS NEW

Made only by the inventor

THOS. B. BANKS
5163 Wabash Ave. Chicago, Illinois

Agents wanted. Write for prices and terms.

Chew the Good Chew

TWO KINDS

TRIPLEMINT

A Peppermint Flavor

LIMENTO

A Fruity Flavor

Price 5 Cents A Package

The International Gum and Candy
COMPANY

FOR SALE BY ALL LIVE DEALERS

Do you want information of any kind?

THE
National Negro Directory
AND REPORTING AGENCY

SPECIALIZES AS FOLLOWS:

If you want information about persons or firms in other cities we can supply you.

Should your wife or husband, son or daughter leave home and you want them looked up, we can do so through our agents throughout the United States at a small cost.

We furnish other services which we should be pleased to explain upon application.

Agents and Reporters wanted for every
town where we are not now represented

For further information write to

THE NATIONAL
Negro Directory and Reporting Agency
Chicago, Illinois

Do You Like Good Perfumes?

THEN TRY
OUR PERFUMES
AND
TOILET WATERS

If you wish Lasting Perfumes and Toilet Waters in the true flower odors, use some of these:

We also manufacture a line of Sachet Powders.

MADE BY

The Overton-Hygienic Manufacturing Co.
Dept. H. C., CHICAGO

A BEAUTIFUL SKIN IS YOUR BIRTHRIGHT

THE OVERTON-HYGIENIC

Peroxide Vanishing Cream

Prevents and relieves chapped skin. This vanishing cream is soothing, healing and antiseptic. Being greaseless, it is especially good for use in the daytime; unequaled for oily skins; delightful after shaving. The peroxide in the cream Bleaches the skin. Will not injure the most delicate complexion nor cause hair to grow. Price 25 cents.

MADE ONLY BY

The Overton-Hygienic Manufacturing Co.

HIGH-BROWN SOAP

A Good Soap Is Essential to a Beautiful Complexion. High-Brown Soap Will Keep The Pores Clean And Free From Impurities.

Absolutely Pure Highly Perfumed

Handsomely Put Up Two Cakes to a Box

PRICE 50c

MADE BY

The Overton-Hygienic Manufacturing Co.
CHICAGO

The Journal of Negro History

PUBLISHED QUARTERLY 100 PAGES

Edited by
CARTER G. WOODSON

THE JOURNAL OF NEGRO HISTORY is the official organ of the Association for the Study of Negro Life and History, which is now trying not to promote an isolated research into the history of the black race but to show how civilization has been influenced by contact with the people of color. This publication aims to popularize the movement to save and make available the scattered historical materials bearing on the Negro. In it appears scholarly articles and valuable documents giving information generally unknown. It is concerned with facts, not with opinions.

Subscription price $1.00 per year. Foreign Subscription 25c extra. Single numbers, 25 cents; 30 cents by mail.

Checks should be made payable to THE JOURNAL OF NEGRO HISTORY and addressed to

CARTER G. WOODSON,
2223 12th St., N. W., WASHINGTON, D. C.

WIND AND SUN
Work Havoc With The Skin

The Cool Velvet Touch of Our
TALCUM POWDERS
Eases the burning and irritation.

A trial will convince you of their superiority.

Five Odors:

HIGH-BROWN, CARNATION, ROSE, DIANANIS, VIOLET

PRICE 25 CENTS

MADE BY
The Overton-Hygienic Manufacturing Co.
CHICAGO

AIDA HAIR POMADE

[Aida Overton-Walker]

A Delightfully Perfumed Hair Dressing

That makes stubborn and harsh hair soft and pliable and easy to comb. It is also prepared especially to be used in straightening of the hair with the “irons,” preventing the evil effects heretofore resulting from the use of the “irons” with other similar preparations.

A large, handsome, lithographed tin box

Only 25c a Box

Agents wanted

The Overton-Hygienic Co.
DEPT. H. C., CHICAGO, ILL.

A Live Book for Live People

HOW A NEGRO
SHOULD CONDUCT
A BUSINESS

To Gain the Patronage of His Own People

PRICE $1.50 POST PAID

Now in press. Will be published about Sept. 1, 1916

If you are in business or contemplate entering business, you should have this book. The book will contain Fourteen Chapters—not a dead line in it.

SYNOPSIS OF CHAPTERS

1A Brief Review of Early Negro Business Ventures.
2Statistics of Negro Business in the United States.
3Prejudice as it Affects the Negro in Business.
4The Importance of Business in the Race’s Development.
5What is Necessary to Secure the Patronage of Our Own People?
6What is Necessary to Secure the Patronage of White People?
7How to Buy Goods at the Lowest Price.
8How to Establish Credit with Wholesale Houses.
9What Constitutes Good Salesmanship?
10Whom to Credit.
11How to Make Collections.
12How to Advertise.
13How to Systematize a Business.
14How to Conduct a Business in General.

The price of the book is $1.50, but as a special inducement to advance subscriptions we will send it when published for One Dollar to those who will sign the attached slip and send to us before Aug. 20, 1916.

Cut out this coupon, sign and send to us promptly.

Date................... 19....

THE PROGRESSIVE BOOK PUBLISHERS
Chicago, Ill.

Gentlemen:

Kindly enter my subscription for one copy of “How a Negro Should Conduct a Business,” for which I agree to remit [to you] $1.00 as soon as you send me notice that the book is ready.

Name

Street or R. F. D.

Town

State