How to Do It.
The News, of Birmingham, Ala., very correctly maintains that reduced railroad rates will not accomplish much in the way of inducing immigration, unless the measure be accompanied by liberal advertising. The News says:
Ten good settlers can be brought down from the effects of good advertising, without any half rates, where one can be brought down from the mere effects of half rates, and as a rule those who come solely on account of low rates never become settlers, but combined, the two do good service, reaching the better class.
The Southern States is the channel through which to reach the attention of the North and Northwest. It is the only Southern immigration journal; the only publication that can be looked to for information about the soil, climate, agricultural capabilities, etc., of the whole South. It is alone in this field. There has never been a time when there was such eagerness for facts about the South. From New England, the Middle States, the West, and notably from the Northwest, requests for sample copies and letters of inquiry about the South are pouring in upon us.
Advertisements in the Southern States will be read every month by many thousands of people all over the North and Northwest, who are eagerly seeking such information as will enable them to determine what part of the South is most likely to suit them.