How to Reach Prospective Immigrants.
That North Carolina needs immigrants of the right kind is too universally admitted to call for proof; and that all efforts heretofore made in this direction have been practically a failure seems also clear. It seems equally clear that circulars, handbooks and the State press fail of their purpose in this respect, because they never reach the class we desire to influence.—The Gazette, Washington, N. C.
The Gazette is right. Many thousands of dollars are wasted in printing books and pamphlets that nobody ever reads. There is a way, however, to reach the class it is desired to influence. It can be done through the Southern States. The Southern States is a journal of information about the South. It is engaged in the work of making known the resources in soil, climate and agricultural capabilities, of the Southern States. And such is the desire for accurate and comprehensive information about this section that although the magazine has been in existence only a year it goes into every part of New England, the Middle States, the West and the Northwest, and is read by thousands of farmers and business men who are seeking to inform themselves as to the most attractive localities in the South.
The Southern States furnishes a channel through which to reach effectively the class of possible immigrants needed in the South.