Business Manager’s Story
Well, we came, we are seen, we are conquered—by the many kind things our readers are saying about us.
Of course, we understand our friends and well wishers are apt to emphasize our good points and minimize our failings. The most conscientious critics are perhaps silent over our shortcomings out of sympathy and good nature.
We hope not, however. Constructive ideas from friendly critics is the most encouraging form of appreciation. The best service any one can render the Magazine is to show how it can be made better.
The Storytellers’ letter bag since the publication of the first number of the Magazine has been running over with comment of the most encouraging nature, and, as we venture to hope the public at large will share in some degree our pleasure over the cordial recognition of our efforts which it indicates, we give below a few of the many comments received:
Amherst, N. H. Miss Rebecca Spaulding writes:
“Perhaps you will be interested in knowing that at the news-stand where I stopped to buy the magazine the first day it was out the newsboy himself was devouring it.”
“Is it a good Magazine?” I asked.
“It’s better’n the novels,” he answered with a bright smile, and was soon lost in its pages again.
“Isn’t that a good advertisement in itself.”
Saint Louis, Mo. Percival Chubb, President of the Ethical Society writes:
“Congratulations on your first number. It promises very well and I hope you will be receiving assistance all over the country which will enable you to make a notable thing of your new venture.”
Illinois Normal University. Miss Frances E. Foote writes:
“Hurrah for the Storytellers’ Magazine! I’m delighted with this initial number.”
Yonkers, N. Y. Charles Welsh, author and editor, writes:
“You have struck it right the first time, and I hope you have ‘struck it rich.’ The Magazine is a little gem from the point of view of get-up, and a glance at the contents suffices to show me that you have struck a rich vein of good things. No home where there are children should be without it.”
Albany, N. Y. Sherman Williams, Chief of the School Libraries’ Division, New York State Education Department, writes:
“I wish it might go into the hands of every first and second grade primary teacher in the land.”
Philadelphia, Pa. Frederic A. Child, Professor of English Language and Literature, University of Pennsylvania, writes:
“The Magazine is fine, both in appearance and content.”
Chicago, Ill. Miss Georgene Faulkner—“The Story Lady”—writes:
“The Magazine is excellent and contains very valuable material. The Bibliography alone is worth a year’s subscription.“
Utica, N. Y. Miss Georgina Speare writes:
” ... And last but not at all the least I shall aid you to get subscribers, because I want to help the financial side of your undertaking. You are beginning a splendid work and I wish you the greatest success.”
The last writer, Miss Speare, in her desire “to help the financial side,” hits the nail squarely on the head.
That is the business manager’s side.
No one knows so well as he what the making of a magazine costs.
Have you ever reckoned up the thousands and thousands of dollars it takes to make and publish ten or twelve numbers of a magazine?
Have you ever thought how little it costs the subscriber—just eight and one-third cents per month—including the postage?
If you have thought of these things you already understand how necessary the subscriber is to the life of the Magazine.
“He, who is not for us, is against us” is just as true of a Magazine subscription as any other form of endeavor.
We have received much substantial encouragement already from subscribers, and new ones are coming in every day.
We have also many earnest representatives at work making friends and subscribers for the Magazine, but we need many more—in fact, we need you.
If you are not already a subscriber will you not send in your subscription now—and then lend us your assistance to get others.
REMEMBER, we make it worth your while to work for The Storytellers’ Magazine.
Address BUSINESS MANAGER,
The Storytellers’ Magazine,
27 West 23d St., New York.