THE SHOPPERS’ PUZZLE
To the Editor:
The excuses of the St. Louis firms quoted by the Consumers’ League of that city are all too familiar to those who have been interested in the Saturday half-holiday elsewhere. There is always one department at least under the roof of every reluctant merchant which positively cannot be closed on Saturday afternoon and evenings for the two summer months, either because of the heavy trade on that day, or because competitors among the single-line stores keep open. Then there is the alleged hardship to working people in that their only shopping time would be taken away.
The one thing which is not heard from such employers in discussing the question is that Saturday is the day when clerks most need a respite, especially in cities where it is not only the weariest day, but the longest.
Has it occurred to the St. Louis League that the day of heaviest trade bears some relation to advertising? Their reactionary firm probably makes an advertising feature of Saturday bargain sales. This firm ought to realize that in cities where the Saturday half-holiday is most general and successful the Saturday trade has not been lost but has been readjusted by a shift of bargain sales to other days.
The argument based on the working-men’s need has a semblance of truth and might have more if the early closing were for more than the eight or nine Saturdays of July and August. Most working-men can arrange to do necessary shopping at some other time for those few weeks. Many of them in trades which have the eight hour day have the hour from five to six, in addition to the noon-hour daily—and in the case of family-buying there is the wife who is the natural shopper. When the matter came up in Syracuse labor leaders assured the Consumers’ League that the argument had no real basis.
Let us hope that the Consumers’ League of St. Louis may be able to convince its reactionary firm that the approval and consequent patronage of the public the year round is worth as much as its trade in men’s furnishings on Saturday afternoons of July and August.
Emily Lovett Eaton.
[President Consumers’ League of Syracuse.]
Syracuse, N. Y.
To the Editor:
It has always been a puzzle to me why the weekly half holiday, so strongly advocated for store and factory workers, should be Saturday rather than a mid-week afternoon and why all the stores in any city should close on the same afternoon.
Half the number closed on Wednesday, the others closed on Thursday afternoons would necessitate a change in pay day, possibly in positions where members of the same family work in different stores. Open stores on Saturday afternoon ought to be a help to the class of people who never have anything ahead, to keep the Sunday ordinances.
S. P. Quigley.
Ovid Center, N. Y.
To the Editor:
The Survey of March 29 printed a letter from me telling of a problem with regard to Saturday afternoon summer closing. A St. Louis department store (one of a chain of stores established in various cities under one firm) kept open all last summer on Saturday afternoons. The president of the corporation told representatives of the Consumers’ League that the stock-holders would never consent to Saturday closing because a great bulk of business was done in the men’s furnishing department at this time, the only time men have for shopping.
A few weeks ago the Consumers’ League laid their problem before the Central Council of Social Agencies. The trades unions sent the firm word of their objection to the custom of remaining open Saturday afternoons during the summer months. The Retailers’ Association added their protest.
A committee from the Central Council called on the corporation president. He gave this committee the same negative answer that the Consumers’ League Committee had received. But the dismissal was not final. Soon he sent for the Central Council Committee to return. He gave them the news that the store would close Saturday afternoons during the summer months, as is the custom of all other large St. Louis department stores. He said that the firm had always done all in its power for its employes and, as it was agreed that keeping open Saturday afternoons was not consistent with the best welfare of the employes, the store would close at that time. Of course the contention that closing Saturday afternoons would deprive men of their shopping time and would only increase night shopping remains unanswered.
At any rate, the fear that other department stores might follow the example set by this particular one is banished.
Althea Somerville Grossman.
St. Louis.